Arts & Theatre


Streamline ticketing, development and box office operations while enhancing every patron touchpoint.

Price right for greater returns

Drive attendance and generate more revenue from the start. From single tickets to subscriptions, you have total flexibility to optimize price and fees across every scenario.

Quickly adjust to market demand

Increase the gross potential of high-demand events or fill the seats of low-performing runs with Pricemaster, live entertainment’s most robust dynamic pricing tool. Its proprietary, intuitive capabilities easily move tickets and put more money in your pocket.

Scale and price the house with ease

Dramatically reduce the time spent scaling your house with EventBase Scaling’s simple click-and-drag interactive map features. Quickly capture sign-off, then publish or change prices at any time, in EventBase Inventory.

Boost incremental sales with flex seat plans and premium tickets

Sell more subscriptions with flexible seat plans that fit a variety of budgets. Or enhance the patron experience and lift revenue higher with Platinum and VIP ticket programs.

Raise more dollars with less effort

Raising money can be hard enough—let us help you make it easier for you and your patrons. We will help streamline your development operations and provide a more comprehensive view of your donors.

Improve development operations

Provide online donor benefit management, plus easily accept payments and track donations, automate appeal or renewal letters, and more. Effortless operations provide a better donor experience—resulting in greater loyalty and renewals.

Discover more potential donors

Go beyond your own database to identify high-propensity patrons. Leverage Ticketmaster’s massive database or tap into NEXUS Certified Partners third-party data warehouse to blow out your fundraising goals.

Our friends are your friends.
Meet our top tech partners.

Integrate third-party fundraising or CRM partners

Synch patron and donor details from your own CRM or fundraising database directly with your ticketing system. Automate, deliver and track personalized campaign content with ease using premium email capabilities or our powerful email solution, tmMessenger.

Market more efficiently

More data, greater reach and unparalleled scale achieve stunning results—and we’ve got something for every budget. Leverage the world’s largest database and Ticketmaster’s industry-leading marketing tools and programs to maximize ROI while selling more tickets and season plans.

Use data for more targeted outreach

Easily identify and target your ideal audience for all types of engagement. Segment your own database or draw from ours for top-performing subscription renewals, seasonal promotions, fundraising campaigns and more.

Strengthen existing marketing efforts

Take advantage of Ticketmaster’s many promotional perks. A dedicated support team and Blue, Ticketmaster’s in-house digital marketing agency, complement your own agency’s efforts or help drive campaigns on your behalf.

Data, scale, expertise and integrated media.
Go Blue.

Track and tweak marketing campaigns in real time

Create tracking codes and place your own pixels in FanBuilder. Get timely feedback of patron activity and build powerful, segmented customer lists across numerous attributes in seconds.

Sell more ways, in more places

Marketing campaigns aside, the go-to ticketing destination for tens of millions of unique monthly visitors puts the brightest lights on your events while letting your brand shine. A massive network and supreme white label experience strengthens your identity, attracts more patrons and takes your tickets to new buyers.

Offer direct checkout within the largest partner network

Your events auto-publish to hundreds of affiliates like Facebook and TheaterMania, where patrons can discover tickets and transact directly within websites or mobile apps.

Reach wider with specialized sales channels

From premium to distressed inventory channels, our growing network of specialized partners like Goldstar will connect you with even more patrons.

Expand point-of-sale and box office support

Sell subscriptions in the lobby or offer single tickets at a fundraising gala. Our user-friendly iPad apps mobilize your box office for major convenience and control.

Empower patrons with the ultimate mobile experience

Whether renewing subscription, upgrading seats to the symphony, or scanning an eTicket and tweeting during intermission, your audience depends on mobile for ultimate convenience and the most connected experience.

Give ticket holders more control

Patrons increasingly expect mobile ticket delivery and venue entry, and subscribers want to quickly transfer tickets or upgrade seats from their phones. Advanced digital ticketing satisfies evolving needs, captures more data and connects you in more meaningful ways.

Convert more sales and subscription renewals

Make it easier to find and buy tickets, donate or renew a subscription. Ticketmaster’s mobile-first approach provides personalized discovery, responsive design, interactive seat maps and digital wallet support.

Customize your own patron experience

Enhance venue-based apps with Ticketmaster’s Software Development Kit (SDK) or our mobile partner APIs. We provide developers with a full suite of tools to customize the experience to your individual needs.

An open platform is a developer’s dream.
See the possibilities.

Gain a 360° view for smarter insights

Get smarter, actionable insights throughout the entire season or event lifecycle. Better context and benchmarks guide your business decisions at every stage and every level.

Use big data for more impact tomorrow

Learn today what will make tomorrow’s efforts even more impactful. Our LiveAnalytics team puts data science behind your efforts, giving you the most powerful formula for ongoing donations, subscription renewals and ticketing success for every event.

How do data services pump up your marketing power?

Target more patrons, donors and subscribers

Leverage our robust digital ecosystem to capture more patron data across every touchpoint, from ticket transfers and resale to mobile entry. Knowing your audience better empowers you to target and reach patrons more effectively.

Track performance from anywhere

Measure and share event health in real time with Analytics—and its mobile counterpart, Ticker. Adjust pricing or campaigns as needed and apply your knowledge to future events.

The ticketing revolution has begun.

Contact Us

Ticketmaster has been a valuable partner for Broadway In Chicago. It is the largest in the country. The database covers all sorts of platforms and allows us to find new patrons that don’t necessarily fit the profile of our usual ticket buyers.

- Ashlee Harris, Executive Director of Marketing, Broadway In Chicago

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