Bringing the Live Event Experience to All: 4 Accessibility Best Practices
Everyone enjoys a great live event, be it a season-opener game, sold-out concert or touring theater show. But, when venue accessibility information isn’t clearly outlined online, guests with accessibility needs don’t get the best experience. Offering accessible seating in venues is just the first step in ensuring all guests receive the best experience possible. To set all guests up for success in your venue, check out a few of the best practices below to enhance their event experience.
1. Drive Awareness to ADA Services With a Dedicated Accessibility Landing Page
Does your venue offer accessibility services? Promote them by building an accessibility landing page for your website. This page should include all of the services you offer, along with information on everything from ticketing to logistics. Think of this landing page as an all-in-one FAQ guide for guests to refer to for all accessibility-related questions.
On this page, be sure to clarify ways to purchase accessible seat tickets, whether with the venue directly or through a ticketing partner.
Try to include information about all of the following:
- Accessible parking
- Elevators, escalators and ramps
- Restrooms (including family and gender-neutral)
- Mother’s Rooms
- Wheelchair/Scooter Storage
Take a look at the example below of the Accessibility Landing Page from Rose Bowl Stadium that not only looks great, but displays helpful information for their guests.
2. Get Specific About the Scope of Your Accessibility Services
Not sure what you should include? Accommodate guests of all abilities by detailing the services you provide. Here are some suggestions on what might be helpful to mention in your “Services Available”:
- ALD’s: Assistive Listening Devices
- Captioning Services
- Sensory Kits
- Accommodation for Service Animals
- Sign Language Interpreters
- TTY/TDD Services
- Wheelchair Escorts
By adding a brief description of the services offered alongside each title, guests will have a better understanding of how comprehensive these services are.
Take a look at this perfect example from Rose Bowl Stadium:
3. Help Guests Plan Their Trip With Accessible Venue Maps
Try creating custom maps for each individual accessible seat in your venue. Similar to entire venue maps, these custom maps can show:
- Shortest path from venue entrance to accessible seat
- Exits and elevators
- Restrooms (including both family and gender-neutral)
- Mother’s rooms
- Guest Services
Here is a custom map from the Rose Bowl that is available to guests to download:
4. Encourage Guests to Reach Out
Give guests the opportunity to drop a line by including contact information like a phone number or email on your accessibility landing page. Having a dedicated phone line or email to address accessibility questions and concerns can be incredibly helpful for guests with specific needs. This ensures guests are comfortable and arms them with the knowledge on how to have the best experience possible.
With just a few simple additions, guests of all abilities can enjoy their experience at your venue, returning again and again.