Pride Month Spotlight: Ticketmaster Data Engineer Brandon Nicklas
You can’t build “out-of-the-box” solutions without a diversity of perspectives and opinions. That’s why at Ticketmaster and Live Nation, we’re invested in connecting, supporting and promoting LGBTQA+ candidates. As two-time HRC recipients, we have a dedicated employee advocacy group, PrideNation, that has built a flourishing community – that spotlights and supports LGBTQA+ employees at every level of their careers.
We spoke to Ticketmaster Data Engineer, Brandon Nicklas, to get his firsthand experience with Ticketmaster’s Live Analytics team in Hollywood.
Q: When did you start working for Ticketmaster?
I started working for Ticketmaster in 2018.
Q: What were some of the factors that influenced your decision to join Ticketmaster?
Ticketmaster looked beyond qualifications that I could put on a resume, and evaluated what I could bring to the company as a whole. Knowing how a company chooses their talent is as critical as the job role when evaluating a place to work, as this demonstrates the level of investment a company has in their employees.
One of the most important factors is the impact of my work. My work at Ticketmaster is meaningful by supporting artists, connecting fans, and fueling venues. As a data engineer, I provide our clients with data to make critical business decisions that can drastically impact the success of your favorite artist’s next performance. This gives my work an additional layer of importance that I haven’t had in a previous career. I feel more motivated to put in extra work, hours and thought into each process I develop knowing how it could impact everything down to the fan experience months in advance.
Q: How big of a role does a company’s commitment to diversity and inclusion play in your career decision making?
For me personally, a company’s commitment to diversity and inclusion is one of the most important factors in my career decision making. The LGBTQ+ and other marginalized communities have tirelessly fought for equality in the law and in the workplace. As a member of the community, I refuse to negotiate with my oppression and allow myself to work for a company that doesn’t place a high value on the importance of diversity and inclusion.
Q: Any cool projects you’re currently working on that you can share?
Currently, I am working on migrating large sets of data into Snowflake, a cloud based data warehouse, as well as developing data extract, transform and load (ETL) processes on top of Snowflake. I am leveraging Python and Java programming languages and cloud computing services (Amazon Web Services) to facilitate the data migration and ETL process development. By migrating data into Snowflake, we are empowering ourselves with much faster data computation. This is important for our clients, because it allows our clients to make business decisions based on their near real-time data. This allows artists, sports teams and venues to intelligently interact with their fans to ensure the best live event experience.
Q: What excites you most about working at Ticketmaster? About our work culture?
Working at Ticketmaster I am constantly challenged to learn new technologies to improve every decision that we and our clients make.
Ticketmaster’s culture empowers minority groups to feel more than a sense of corporate inclusion, we feel a sense of belonging. At Ticketmaster, we have employee resource groups that regularly host events celebrating our differences, highlighting our identity and sharing our unique experiences. Currently at Pride Nation, we are working on an initiative to increase the number of LGBTQ+ organizations and non-profits who use our ticketing platforms.
Q: What advice do you have for anyone who wants to join Ticketmaster full time?
At Ticketmaster, we have employees who are as unique as the events, artists and venues we ticket. From monster truck rallies to ballets, we have an event for every type of fan, and this is reflected in the diversity of employees who work here. Be yourself throughout the whole interview process. The LGBTQ+ community is strengthened by what makes us different, not by trying to fit into roles or expectations, so don’t hesitate to share your unique story. On top of this, own up to your mistakes and learn from them. Have an eagerness to learn, a strong work ethic and a passion for live events.
Q: Which live event are you most excited to see this year?
Lady Gaga’s Vegas Residency!
Ticketmaster is a cutting-edge technology company where the best and brightest minds go to work. In addition to great benefits, competitive pay and awesome perks, there’s a LBTQA+ advocacy group that can help you get acclimated, support your career growth through mentorship or networking, uniquely understands your background and can help unlock advancement opportunities in a way no place you’ve worked before has.