From sunny skies to warm astroturf, Ticketmaster’s SafeTix™ mobile tickets made event-going even easier for fans this past summer. Over half of all fans use SafeTix for entry, taking advantage of simple self-service scanning and industry-leading technology.
Top 5 Highlights from the Summer of SafeTix:
1. NFL Pre-Season & Week 1 Opener
Football fans recently kicked off another NFL season! During the pre-season, 1.9M tickets were scanned in, 97% of which were mobile tickets. These mobile tickets resulted in 365K new names being added to our NFL clients’ databases.
In opening week, although the defending Super Bowl LVI champs, the LA Rams, fell short to the Buffalo Bills, the game was a mobile ticketing success with 98% of attendees utilizing SafeTix mobile entry.
2. The Weeknd’s ‘After Hours Til Dawn’ Tour
Cheering fans across US and Canada showed up in droves for The Weeknd’s sold-out ‘After Hours Til Dawn’ tour. FedEx Field Allegiant Stadium and Mercedes Benz Stadium both saw 92% of fans using a mobile SafeTix ticket with well over 700K fans attending shows on the tour.
3. Premiere Lacrosse League
The Premiere Lacrosse League successfully integrated with SafeTix over their 14-weekend season. In Week 10, Zions Bank Stadium welcomed 5K+ fans with 100% of those fans entering the stadium with a SafeTix ticket. Additionally, to finish off the season at the Tacoma Dome, 98% of attendees used SafeTix mobile entry.
4. Broadway San Jose
This summer, Broadway enthusiasts for shows such as Cats and Book of Mormon were treated to the experience of SafeTix. The venue saw incredible success leveraging the SafeTix rotating entry token features, increasing fraud protection and enabling a seamless mobile ticketing experience.
5. US Open Tennis
The record-breaking SafeTix numbers were an ace at the 2022 US Open! Year-over-year attendance grew with 99% of tickets being SafeTix, lines moved quicker and 70% of attendees used the ‘Add-To-Wallet’ feature. To read more about our success at the US Open, check out our most recent post.
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