“Reduction in fraud is one of the best things about mobile ticketing. Since we went to mobile ticketing, we have had fewer incidents of counterfeiting. We always tell the public, many times, ‘do not buy a paper ticket.’”
On January 13, 2020, the Clemson Tigers and LSU Tigers faced off at the Mercedes-Benz Superdome in New Orleans, Louisiana for the 2020 College Football Playoff (CFP) National Championship. With over 70K fans in attendance, ensuring the best experience for fans – from purchase to game day – was top of mind for the CFP team.
Getting Fans Ready For Game Day With Digital Tickets
Paper tickets are completely anonymous and transferable without the fan’s knowledge, resulting in increased fraud and giving event owners no insight into the path from purchase to attendance. That is why, for the third year in a row, the CFP worked with Ticketmaster to provide fans with a safe marketplace to buy, sell and transfer tickets using digital ticketing. This allowed the CFP to improve the entry experience for fans and dramatically reduce fraud on game day.
The CFP team used education materials from the Digital Ticketing Kit to educate fans on how and why digital tickets are the safer, more secure route for entry. From fully customizable guides to social cards, CFP brought its event to life with branded assets and tailored messaging. The result: 80% of fans seamlessly entered the Superdome with mobile tickets and got to their seats faster. Additionally, the CFP’s commitment to education allowed for more than 36,000 ticket transfers before game day. Not only was it easier to understand who was sitting in the stadium for kick-off, but fans were able to have their tickets in-hand for seamless entry.
Fighting Ticket Fraud With Digital Ticketing
The anonymity of paper tickets has been a concern for the managers of sporting events in past years. Using digital tickets, the CFP radically reduced the number of ticket fraud incidents.
“Reduction in fraud is one of the best things about mobile ticketing,” said CFP Executive Director Bill Hancock. “Since we went to mobile ticketing, we have had fewer incidents of counterfeiting. We always tell the public, many times, ‘do not buy a paper ticket.’”
Digital tickets provided the CFP with streamlined entry at the gates, while fans had peace of mind knowing that their verified tickets would get them into the game. If you would like to learn more about digital ticketing, please reach out to your Ticketmaster representative.
Fans in Attendance