Ticketmaster, the global leader in ticketing, has announced the launch of Ticketmaster Attractions, a new segment of the business offering technology and services tailored to the needs of immersive event producers, exhibit operators, promoters and agencies.
Attractions and exhibitions are one of the fastest growing live entertainment segments. Ticketmaster has years of experience partnering with leading event creators to share their experiences with the world. Ticketmaster Attractions combines the industry knowledge and global scale of Ticketmaster with in-depth segment expertise and a suite of ticketing solutions and distribution tools that can be specifically customized for attraction operators’ needs. Ticketmaster Attractions offers access to:
Best-In-Class Technology & Services
Our white glove service spans every stage of the event lifecycle from launch strategy to onsale and operations, through the utilization of our industry-leading technology including timed-entry ticketing and our robust pricing tools.
Global Marketing & Distribution
Ticketmaster’s global distribution network helps attraction operators reach new audiences actively searching for experiences to add to their travel itinerary or enjoy in their hometown. Plus, attractions operators can take advantage of Ticketmaster’s open distribution network by spotlighting their events with partners like popular travel, deals and things to do sites including Expedia, Groupon, Get Your Guide and Tiqets.
Global Fan Support
Ticketmaster’s global fan support service reduces operational complexity for producers by eliminating the need to manage fan support in-house. With teams on the ground available to assist fans in local time zones and languages, Ticketmaster’s scalable fan support makes transitioning between openings and scaling to new cities easy. Our global solution provides round-the-clock service while delivering fans an experience that feels local.
“We have partnered with leading promoters and agencies to power some of the most loved global experiences,” said Andrew Sider, Ticketmaster Executive Vice President of Festivals & General Admission. “Attractions are an exciting segment with a lot of growth opportunity. Ticketmaster Attractions is built to help promoters succeed. We have designed this solution to offer more than just ticketing and marketing expertise. We’re here to support our partners across every stage of the business.”
From touring exhibits to permanent installations, Ticketmaster Attractions can support existing operators as well as new entrants launch and quickly scale their business in cities around the world, reaching new audiences while delivering best-in-class fan experiences. Ticketmaster Attractions team members serve as an extension of an operators’ staff providing on the ground support and expertise.
“Partnering on Immersive Van Gogh and our other exhibits has helped us grow at a staggering pace over the past two years,” said Jonathan Holmes, Director of Sales & Ticketing, Lighthouse Immersive. “The journey has not been easy and Ticketmaster has helped us every step of the way. It’s truly a pleasure to work with their team.”
Bringing years of segment expertise through partnerships with leading attractions producers like Lighthouse Immersive, Ticketmaster Attractions set operators up for success. Advances in technology have unlocked new ways for fans to experience and be immersed in art, relive moments of pop culture and reconnect with their favorite content. As consumer demand has grown, the themed-experiences segment has exploded with new concepts being taken on tour and permanent exhibits opening around the world.
To learn more, visit https://business.ticketmaster.com/attractions/.