The fan landscape is evolving. Fans want more flexibility than ever before, crave immersive experiences, and live for those once-in-a-lifetime opportunities. Growing with the next generation of fans is more important than ever before.
Modern Ticketing Essentials: Beyond the Ticket is a free online course where industry experts from Ticketmaster and key partners discuss how personalizing the fan journey, implementing data strategies, leveraging NFTs, and forging strong distribution partnerships can elevate the fan experience — from first-time event attendees to life-time season ticket holders.
This course can benefit anyone who is looking to better understand how the modern ticketing industry extends beyond just ticketing and helps to enhance the live experience for all fans. That includes marketers who want to reach new audiences or understand how insights drive conversion; students who want to learn more about the ticketing industry; and teams, venues or promoters interested in best practices..
This six-lesson course will help those looking to learn more about the modern fan experience understand how Ticketmaster helps build the foundation teams need to bring fandom to new heights. All course participants earn a digital verified badge they can display on their social channels.
Are you ready to begin the course? Get started and earn your badge today!