“The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.”
- John Hughey, Marketing DirectorWith a consistently branded experience across desktop and mobile, Embassy has seen traffic increase 122% since launch. They’ve gained powerful insights about their patrons too — they now know well over half of all their traffic comes from mobile platforms. With this information, the marketing team is now able to direct patrons to the fully-branded mobile experience on social media and through email — creating additional patron touchpoints for event discovery and purchasing.