{"id":56817,"date":"2024-04-09T13:35:23","date_gmt":"2024-04-09T13:35:23","guid":{"rendered":"https:\/\/business.ticketmaster.com\/fr\/?p=56817"},"modified":"2024-04-09T13:35:23","modified_gmt":"2024-04-09T13:35:23","slug":"lavenir-de-lengagement-des-fans","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.com\/fr\/lavenir-de-lengagement-des-fans\/","title":{"rendered":"L\u2019avenir de l\u2019engagement des fans"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt-4 has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-019a6d2c15538173b3497a76602930af has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-d813fb5b wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-tiny-font-size\" style=\"text-transform:uppercase\"><strong>EXP\u00c9RIENCES MOBILES PERSONNALIS\u00c9ES<\/strong><\/h2>\n\n\n<h1 style=\"font-size:3.38rem;line-height:1;text-transform:uppercase;letter-spacing:0.05em; margin-top:var(--wp--preset--spacing--small);\" class=\"wp-block-post-title\">L\u2019avenir de l\u2019engagement des fans<\/h1>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-04-09T13:35:23+00:00\">9 avril 2024<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--tiny);padding-bottom:var(--wp--preset--spacing--tiny)\"><div  class=\"is-default alignfull wp-block-acf-single-post-hero-media\">\n\n                <div class=\"single-post-hero-media__featured-image-group\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1150\" src=\"https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1.png\" class=\"single-post-hero-media__featured-image wp-post-image\" alt=\"\" srcset=\"https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1.png 2048w, https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1-300x168.png 300w, https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1-1024x575.png 1024w, https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1-768x431.png 768w, https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1-1536x863.png 1536w, https:\/\/business.ticketmaster.com\/fr\/wp-content\/uploads\/sites\/2\/2024\/04\/future-fan-engagement-2048x1150-1-1500x842.png 1500w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>            <\/div>\n                \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-2 has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-31f9456e0f212caa18772a655946e866 has-global-padding is-layout-constrained wp-container-core-group-is-layout-204e9a5b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-d813fb5b wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>RAPPORT NEXUS\u00a0: 2024 \u00c9TAT DE LA BILLETTERIE<\/strong><\/h2>\n\n\n\n<ol class=\"is-style-key-takeaways wp-block-list\">\n<li class=\"has-body-font-size\"><a href=\"https:\/\/business.ticketmaster.com\/fr\/definir-lavenir-du-divertissement-vivant\/\">Innovations du divertissement vivant<\/a><\/li>\n\n\n\n<li class=\"has-body-font-size\">Exp\u00e9riences mobiles personnalis\u00e9es (Vous \u00eates ici)<\/li>\n\n\n\n<li class=\"has-body-font-size\">Entr\u00e9e biom\u00e9trique (\u00c0 venir bient\u00f4t 15\/04\/24)<\/li>\n\n\n\n<li class=\"has-body-font-size\">Strat\u00e9gies de rendement \u00e0 terme de donn\u00e9es (\u00c0 venir 22\/04\/24)<\/li>\n\n\n\n<li class=\"has-body-font-size\">Mod\u00e8les de billetterie flexibles (\u00c0 venir 29\/04\/24)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\">\n<p class=\"has-drop-cap\"><span class=\"dc\">L<\/span>es \u00e9quipes ont investi massivement dans des exp\u00e9riences mobiles enti\u00e8rement personnalis\u00e9es. Combin\u00e9 \u00e0 Ticketmaster Ignite\u2122, le <a href=\"https:\/\/business.ticketmaster.com\/fr\/nexus-partners\/\">r\u00e9seau de partenaires certifi\u00e9s Nexus<\/a> a d\u00e9verrouill\u00e9 de nouvelles capacit\u00e9s d\u2019engagement ax\u00e9es sur les fans.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>La priorit\u00e9 au mobile est devenue la pierre angulaire des strat\u00e9gies num\u00e9riques de beaucoup de nos clients, et nos partenaires d&rsquo;applications mobiles sont d\u00e9sormais essentiels pour les clients qui cherchent \u00e0 r\u00e9pondre aux attentes des fans d&rsquo;aujourd&rsquo;hui. De nombreux clients se sont int\u00e9gr\u00e9s dans la vie num\u00e9rique de leurs fans en travaillant avec des partenaires qui s&rsquo;int\u00e8grent de mani\u00e8re transparente au SDK de Ticketmaster.<\/p>\n\n\n\n<p>Ticketmaster Ignite\u2122 permet \u00e0 nos clients d&rsquo;\u00e9lever de mani\u00e8re transparente leurs applications mobiles avec une personnalisation de l&rsquo;achat \u00e0 l&rsquo;entr\u00e9e. En s&rsquo;appuyant sur les solutions avanc\u00e9es d&rsquo;Ignite, et en travaillant avec Yinzcam, partenaire certifi\u00e9 de Nexus, le D.C. United a repens\u00e9 avec succ\u00e8s son application pour offrir \u00e0 ses fans une exp\u00e9rience d&rsquo;achat de billets sans effort, du d\u00e9but \u00e0 la fin. Qu&rsquo;il s&rsquo;agisse de v\u00e9rifier le calendrier, d&rsquo;acheter des produits d\u00e9riv\u00e9s de l&rsquo;\u00e9quipe ou de surclasser leurs places avant le match, les fans du D.C. United savent que leur application contient tout ce dont ils ont besoin en un seul endroit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b73758db wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><div  class=\"statistic-count--2 alignwide wp-block-acf-statistics\">\n\t<div class=\"statistics\">\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-tertiary-3-background-color has-text-color has-background has-link-color wp-elements-261cfad48a3391e7bbefe7c5b8a7b53f is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\">30%<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\" style=\"text-transform:none\">Croissance des applications mobiles<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div style=\"background-image:url(&apos;https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2024\/03\/Branded-Mobile-Experiences.png&apos;);background-size:cover;\" class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-025d5e31c5f046930c093503b3008dc7 is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\"><\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\"><\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\">\n<p>Vous souhaitez approfondir les derni\u00e8res tendances de l&rsquo;industrie de la billetterie, y compris l&rsquo;impact des exp\u00e9riences mobiles personnalis\u00e9es? Consultez notre rapport <a href=\"https:\/\/support.ticketmaster.com\/sfc\/servlet.shepherd\/document\/download\/0693x00000R1ezIAAR?operationContext=S1\">2024 State of Ticketing:<\/a> <a href=\"https:\/\/support.ticketmaster.com\/sfc\/servlet.shepherd\/document\/download\/0693x00000R1ezIAAR?operationContext=S1\">Innovation in Ticketing Technology<\/a> &#8211; maintenant disponible exclusivement pour les clients de Ticketmaster.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-3 has-global-padding is-layout-constrained wp-container-core-group-is-layout-b73758db wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><div  class=\"alignwide wp-block-acf-tip\">\n\t<div class=\"tip-disc\">\n\n<div class=\"wp-block-group alignwide has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-56fe49e58a3f6de7ac5d7d2168e26767 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-60120260 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group tip-disc__heading has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-4e466845f754327929ce928f3576ca62\" style=\"font-size:1.2rem;letter-spacing:0.03rem;line-height:1.25;text-transform:none\"><strong>Programme de partenariat Nexus<\/strong><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-lead\"><strong>Travaillons ensemble<\/strong><\/p>\n\n\n\n<p>D\u00e9couvrez plus d\u2019informations sur notre <a href=\"https:\/\/business.ticketmaster.com\/fr\/nexus-partners\/\">r\u00e9seau de partenaires certifi\u00e9s Nexus<\/a> ou <a href=\"https:\/\/business.ticketmaster.com\/contact\/\">contactez-nous<\/a> pour devenir un client.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\">\n<div class=\"wp-block-button is-style-dark is-style-arrow\" style=\"text-transform:none\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/business.ticketmaster.com\/nexus-partners\/\">En savoir plus\n            <span class='tme-button-icon tme-button-icon--arrow' aria-hidden='true'>\n                <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='41' height='16' viewBox='0 0 41 16' fill='none'><path d='M40.7071 8.70711C41.0976 8.31658 41.0976 7.68342 40.7071 7.29289L34.3431 0.928932C33.9526 0.538408 33.3195 0.538408 32.9289 0.928932C32.5384 1.31946 32.5384 1.95262 32.9289 2.34315L38.5858 8L32.9289 13.6569C32.5384 14.0474 32.5384 14.6805 32.9289 15.0711C33.3195 15.4616 33.9526 15.4616 34.3431 15.0711L40.7071 8.70711ZM0 9H40V7H0V9Z' fill='currentColor'\/><\/svg>\n            <\/span>\n        <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EXP\u00c9RIENCES MOBILES PERSONNALIS\u00c9ES RAPPORT NEXUS\u00a0: 2024 \u00c9TAT DE LA BILLETTERIE Les \u00e9quipes ont investi massivement dans des exp\u00e9riences mobiles enti\u00e8rement personnalis\u00e9es. Combin\u00e9 \u00e0 Ticketmaster Ignite\u2122, le r\u00e9seau de partenaires certifi\u00e9s Nexus a d\u00e9verrouill\u00e9 de nouvelles capacit\u00e9s d\u2019engagement ax\u00e9es sur les fans. La priorit\u00e9 au mobile est devenue la pierre angulaire des strat\u00e9gies num\u00e9riques de beaucoup [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":56818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"57012,57024,56997","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[137],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-56817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions-daffaires","category-uncategorized","content-type-rapport"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/56817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/comments?post=56817"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/56817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media\/56818"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media?parent=56817"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/admin-category?post=56817"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/content-type?post=56817"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/solution?post=56817"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/segment?post=56817"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/venue?post=56817"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/topic?post=56817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}