{"id":57128,"date":"2026-04-21T13:59:29","date_gmt":"2026-04-21T13:59:29","guid":{"rendered":"https:\/\/business.ticketmaster.com\/fr\/?p=57128"},"modified":"2026-04-21T13:59:31","modified_gmt":"2026-04-21T13:59:31","slug":"comment-feld-entertainment-stimule-sa-croissance-grace-aux-outils-de-ticketmaster","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.com\/fr\/comment-feld-entertainment-stimule-sa-croissance-grace-aux-outils-de-ticketmaster\/","title":{"rendered":"Comment Feld Entertainment stimule sa croissance gr\u00e2ce aux outils de Ticketmaster"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<p>En tant que leader mondial du divertissement vivant, Feld Entertainment g\u00e8re des \u00e9quipes de marketing et d\u2019\u00e9v\u00e9nements dans plusieurs r\u00e9gions des \u00c9tats-Unis, soutenant un portefeuille de productions en tourn\u00e9e de grande envergure. Produire des spectacles de calibre mondial \u00e0 grande \u00e9chelle n\u00e9cessite des outils puissants et int\u00e9gr\u00e9s qui aident les \u00e9quipes \u00e0 comprendre les publics, \u00e0 optimiser les efforts marketing et \u00e0 am\u00e9liorer continuellement la performance dans tous les march\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G\u00e9n\u00e9rer des r\u00e9sultats fond\u00e9s sur les donn\u00e9es avec TM1<\/strong><\/h2>\n\n\n\n<p>Windy Reeves, directrice principale, marketing \u00e9v\u00e9nementiel et ventes chez <a href=\"https:\/\/www.feldentertainment.com\" target=\"_blank\" rel=\"noreferrer noopener\">Feld Entertainment<\/a>, supervise les ventes de billets et la promotion des \u00e9v\u00e9nements pour Feld Tours. Gr\u00e2ce \u00e0 TM1, la plateforme d\u2019analytique et de rapports en temps r\u00e9el de Ticketmaster, elle peut rapidement analyser les tendances de vente et les indicateurs de performance \u00e0 travers les r\u00e9gions, les tourn\u00e9es et les salles.<\/p>\n\n\n\n<p>Des fonctionnalit\u00e9s comme Ventes par emplacement permettent \u00e0 son \u00e9quipe d\u2019identifier les tendances de la demande, d\u2019\u00e9valuer la performance en un coup d\u2019\u0153il et de prendre des d\u00e9cisions plus rapides bas\u00e9es sur les donn\u00e9es, contribuant \u00e0 de meilleurs r\u00e9sultats tout en g\u00e9rant des calendriers de tourn\u00e9es complexes \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Feld Entertainment-Reeves-TM1 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/6ffs8js40k?dnt=1&#038;wvideo=6ffs8js40k#?secret=51GHy7bbP3\" data-secret=\"51GHy7bbP3\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stimuler la croissance gr\u00e2ce aux solutions marketing de Ticketmaster<\/strong><\/h2>\n\n\n\n<p>Les <a href=\"https:\/\/business.ticketmaster.com\/client-marketing-solutions\/\">solutions marketing de Ticketmaster<\/a> permettent aux clients de rejoindre les fans et d\u2019augmenter les ventes gr\u00e2ce \u00e0 une planification strat\u00e9gique et \u00e0 l\u2019optimisation des performances. Pour Feld Entertainment, le <a href=\"https:\/\/business.ticketmaster.com\/managed-service\/\">service g\u00e9r\u00e9<\/a> de Ticketmaster agit comme une extension de leur \u00e9quipe marketing interne, en offrant des strat\u00e9gies et des solutions sur mesure con\u00e7ues pour maximiser l\u2019efficacit\u00e9, les revenus et le rendement du capital investi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Feld Entertainment-Reeves-Marketing Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/3w4biqwp6e?dnt=1&#038;wvideo=3w4biqwp6e#?secret=uIUdshGfC8\" data-secret=\"uIUdshGfC8\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des performances de campagne qui alimentent une croissance continue<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce aux services g\u00e9r\u00e9s de Ticketmaster, Feld Entertainment a tir\u00e9 parti de la planification strat\u00e9gique et des donn\u00e9es sur les publics pour g\u00e9n\u00e9rer un <strong>rendement des d\u00e9penses publicitaires de plus de 24 fois (ROAS) en 2025<\/strong>, entra\u00eenant <strong>plus de 7 000 commandes de billets<\/strong>.<\/p>\n\n\n\n<p>En agissant comme une extension de l\u2019\u00e9quipe marketing de Feld Entertainment, Ticketmaster a contribu\u00e9 \u00e0 accro\u00eetre efficacement la performance des campagnes et \u00e0 g\u00e9n\u00e9rer des r\u00e9sultats mesurables ax\u00e9s sur les revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stimuler la performance avec Promoted Ads<\/strong><\/h2>\n\n\n\n<p>Feld Entertainment continue d\u2019obtenir d\u2019excellents r\u00e9sultats en utilisant <a href=\"https:\/\/business.ticketmaster.com\/client-marketing-promoted-ads\/\">Promoted Ads<\/a> de Ticketmaster, en s\u2019appuyant sur des outils en libre-service pour maintenir l\u2019agilit\u00e9 tout en augmentant l\u2019impact. Dans le prochain article de cette s\u00e9rie, d\u00e9couvrez comment l\u2019organisation utilise les fonctionnalit\u00e9s en libre-service pour atteindre un impressionnant <strong>rendement des d\u00e9penses publicitaires de 11,1 fois en 2025.<\/strong><\/p>\n\n\n<div id='DnHooqiboQMaUXVPjiXzPaKNlhCAMVJY' class=\"align wp-block-acf-spacer\" style=\"width: 100%;\"><\/div>\n<style type=\"text\/css\">\n#DnHooqiboQMaUXVPjiXzPaKNlhCAMVJY {\n    height:3rem;\n}\n@media (min-width: 992px) {\n     #DnHooqiboQMaUXVPjiXzPaKNlhCAMVJY {\n        height:3rem;\n     }\n}\n<\/style><\/div>\n\n\n\n<p><a href=\"https:\/\/business.ticketmaster.com\/promoted-ads-generate-results-for-feld-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9TUDE DE CAS : Comment Promoted Ads g\u00e9n\u00e8re des r\u00e9sultats pour Feld Entertainment<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Collaborez avec Ticketmaster pour acc\u00e9l\u00e9rer votre croissance<\/strong><\/h3>\n\n\n\n<p>Vous souhaitez d\u00e9couvrir comment les outils et l\u2019expertise de Ticketmaster peuvent am\u00e9liorer votre activit\u00e9 d\u2019\u00e9v\u00e9nements? <a href=\"https:\/\/business.ticketmaster.com\/work-with-us\/\">Communiquez avec nous pour explorer comment un partenariat strat\u00e9gique peut soutenir vos objectifs de croissance.<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En tant que leader mondial du divertissement vivant, Feld Entertainment g\u00e8re des \u00e9quipes de marketing et d\u2019\u00e9v\u00e9nements dans plusieurs r\u00e9gions des \u00c9tats-Unis, soutenant un portefeuille de productions en tourn\u00e9e de grande envergure. Produire des spectacles de calibre mondial \u00e0 grande \u00e9chelle n\u00e9cessite des outils puissants et int\u00e9gr\u00e9s qui aident les \u00e9quipes \u00e0 comprendre les publics, [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":57129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"57130,57125,57002","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-57128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/comments?post=57128"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media\/57129"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media?parent=57128"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/admin-category?post=57128"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/content-type?post=57128"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/solution?post=57128"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/segment?post=57128"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/venue?post=57128"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/topic?post=57128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}