{"id":57130,"date":"2026-04-21T14:02:28","date_gmt":"2026-04-21T14:02:28","guid":{"rendered":"https:\/\/business.ticketmaster.com\/fr\/?p=57130"},"modified":"2026-04-21T14:02:30","modified_gmt":"2026-04-21T14:02:30","slug":"feld-entertainment-etend-ses-activites-evenementielles-mondiales-grace-aux-solutions-de-billetterie-et-de-marketing-de-ticketmaster","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.com\/fr\/feld-entertainment-etend-ses-activites-evenementielles-mondiales-grace-aux-solutions-de-billetterie-et-de-marketing-de-ticketmaster\/","title":{"rendered":"Feld Entertainment \u00e9tend ses activit\u00e9s \u00e9v\u00e9nementielles mondiales gr\u00e2ce aux solutions de billetterie et de marketing de Ticketmaster"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>En tant que leader mondial du divertissement vivant, Feld Entertainment cr\u00e9e des moments inoubliables gr\u00e2ce \u00e0 des productions embl\u00e9matiques comme <em>Ringling Bros. and Barnum &amp; Bailey\u00ae<\/em>, ainsi que des \u00e9v\u00e9nements en tourn\u00e9e de grande envergure et \u00e0 haute \u00e9nergie comme <em>Monster Jam\u00ae<\/em> et <em>Monster Energy AMA Supercross<\/em>.<\/p>\n\n\n\n<p>Derri\u00e8re ces exp\u00e9riences centr\u00e9es sur les fans se trouvent des besoins en mati\u00e8re d\u2019\u00e9chelle op\u00e9rationnelle, d\u2019infrastructure de billetterie fiable et de marketing ax\u00e9 sur les donn\u00e9es. Au c\u0153ur du succ\u00e8s continu de Feld Entertainment se trouve son partenariat de longue date avec Ticketmaster.&nbsp;<\/p>\n\n\n\n<p>Dans cette s\u00e9rie, Windy Reeves, directrice principale, marketing \u00e9v\u00e9nementiel et ventes, explique comment Feld tire parti des solutions avanc\u00e9es de billetterie et de marketing de Ticketmaster pour \u00e9largir sa port\u00e9e et am\u00e9liorer continuellement l\u2019exp\u00e9rience des fans.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Feld Entertainment-Reeves-Ticketmaster Strengths Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/hns9pgj1kw?dnt=1&#038;wvideo=hns9pgj1kw#?secret=astXOBWDNk\" data-secret=\"astXOBWDNk\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Am\u00e9liorer l\u2019exp\u00e9rience des fans de bout en bout avec Ticketmaster<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.feldentertainment.com\" target=\"_blank\" rel=\"noreferrer noopener\">Feld Entertainment<\/a> s\u2019engage \u00e0 offrir des exp\u00e9riences exceptionnelles avant, pendant et apr\u00e8s chaque \u00e9v\u00e9nement. Ticketmaster soutient cette mission en simplifiant la d\u00e9couverte, l\u2019achat de billets et l\u2019entr\u00e9e sur le site, assurant ainsi un parcours fluide, s\u00e9curis\u00e9 et fiable \u00e0 grande \u00e9chelle.\u00a0<\/p>\n\n\n\n<p>De la mise en vente jusqu\u2019au jour de l\u2019\u00e9v\u00e9nement, la plateforme de Ticketmaster permet \u00e0 Feld Entertainment de g\u00e9rer efficacement la demande tout en maintenant une exp\u00e9rience centr\u00e9e sur les fans. Les donn\u00e9es post\u00e9v\u00e9nement et les commentaires des fans contribuent \u00e9galement \u00e0 orienter la planification future, permettant \u00e0 Feld d\u2019affiner ses strat\u00e9gies marketing et d\u2019am\u00e9liorer continuellement ses performances \u00e0 travers son portefeuille mondial d\u2019\u00e9v\u00e9nements.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Feld Entertainment-Reeves-Fan Experience Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/y2oc2r9hkp?dnt=1&#038;wvideo=y2oc2r9hkp#?secret=mU5d6szlU5\" data-secret=\"mU5d6szlU5\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Soutien marketing d\u00e9di\u00e9<\/strong><\/h2>\n\n\n\n<p>Ticketmaster travaille en \u00e9troite collaboration avec Feld Entertainment pour offrir des solutions de marketing et de billetterie align\u00e9es sur des objectifs d\u2019affaires pr\u00e9cis, des strat\u00e9gies de tourn\u00e9e et des segments de public.&nbsp;<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019accompagnement des experts en marketing et en succ\u00e8s client de Ticketmaster, Feld fait \u00e9voluer continuellement ses strat\u00e9gies afin de tirer parti des donn\u00e9es et des outils \u00e9prouv\u00e9s pour g\u00e9n\u00e9rer des r\u00e9sultats concrets et une croissance \u00e0 long terme.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Feld Entertainment-Reeves-Support Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/u3gz5bka6b?dnt=1&#038;wvideo=u3gz5bka6b#?secret=qlNqNYzvC7\" data-secret=\"qlNqNYzvC7\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-right:203px;padding-left:203px\">\n<p class=\"has-medium-font-size\"><em>Feld Entertainment est un excellent exemple de la fa\u00e7on dont une communication claire et des objectifs communs peuvent cr\u00e9er un partenariat solide. Windy et son \u00e9quipe abordent chaque campagne avec une vision tourn\u00e9e vers l\u2019avenir et cherchent toujours de nouvelles fa\u00e7ons d\u2019exploiter les outils et les capacit\u00e9s de Ticketmaster pour g\u00e9n\u00e9rer des r\u00e9sultats.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>&#8211; Kayla Burgett, gestionnaire marketing client, Ticketmaster<\/em><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div id='nmvqVTlaCtzirrLyUyASeOWnWaLzAnQE' class=\"align wp-block-acf-spacer\" style=\"width: 100%;\"><\/div>\n<style type=\"text\/css\">\n#nmvqVTlaCtzirrLyUyASeOWnWaLzAnQE {\n    height:3rem;\n}\n@media (min-width: 992px) {\n     #nmvqVTlaCtzirrLyUyASeOWnWaLzAnQE {\n        height:3rem;\n     }\n}\n<\/style>\n\n\n<p><strong><a href=\"https:\/\/business.ticketmaster.com\/how-feld-entertainment-powers-growth-with-ticketmaster-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c0 LIRE ENSUITE : Comment Feld Entertainment stimule sa croissance avec les outils Ticketmaster<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Collaborez avec Ticketmaster pour acc\u00e9l\u00e9rer votre croissance<\/strong><\/h3>\n\n\n\n<p>Vous souhaitez d\u00e9couvrir comment les outils et l\u2019expertise de Ticketmaster peuvent am\u00e9liorer votre activit\u00e9 d\u2019\u00e9v\u00e9nements? <a href=\"https:\/\/business.ticketmaster.com\/work-with-us\/\">Communiquez avec nous pour explorer comment un partenariat strat\u00e9gique peut soutenir vos objectifs de croissance.<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant que leader mondial du divertissement vivant, Feld Entertainment cr\u00e9e des moments inoubliables gr\u00e2ce \u00e0 des productions embl\u00e9matiques comme Ringling Bros. and Barnum &amp; Bailey\u00ae, ainsi que des \u00e9v\u00e9nements en tourn\u00e9e de grande envergure et \u00e0 haute \u00e9nergie comme Monster Jam\u00ae et Monster Energy AMA Supercross. Derri\u00e8re ces exp\u00e9riences centr\u00e9es sur les fans se [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":57131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"57128,57125,57002","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-57130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/comments?post=57130"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media\/57131"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media?parent=57130"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/admin-category?post=57130"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/content-type?post=57130"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/solution?post=57130"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/segment?post=57130"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/venue?post=57130"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/topic?post=57130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}