{"id":57172,"date":"2026-07-09T13:40:01","date_gmt":"2026-07-09T13:40:01","guid":{"rendered":"https:\/\/business.ticketmaster.com\/fr\/?p=57172"},"modified":"2026-07-09T13:40:04","modified_gmt":"2026-07-09T13:40:04","slug":"pourquoi-les-festivals-choisissent-ticketmaster","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.com\/fr\/pourquoi-les-festivals-choisissent-ticketmaster\/","title":{"rendered":"Pourquoi les festivals choisissent Ticketmaster"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Soutenir la d\u00e9couverte, le commerce et les op\u00e9rations \u00e0 grande \u00e9chelle<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les festivals pr\u00e9sentent un niveau de complexit\u00e9 diff\u00e9rent de celui des \u00e9v\u00e9nements vivants traditionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des mises en vente \u00e0 forte demande aux structures de billetterie sur plusieurs jours, en passant par les op\u00e9rations d\u2019entr\u00e9e \u00e0 grande \u00e9chelle et l\u2019\u00e9volution des attentes des fans, les organisateurs ont besoin d\u2019une technologie capable de soutenir chaque \u00e9tape du parcours des fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketmaster aide les festivals \u00e0 r\u00e9unir la d\u00e9couverte, le commerce, la billetterie num\u00e9rique, l\u2019engagement des fans et les op\u00e9rations sur place au sein d\u2019un m\u00eame \u00e9cosyst\u00e8me con\u00e7u pour les \u00e9v\u00e9nements vivants \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>La port\u00e9e mondiale de Ticketmaster comprend :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>250 M+ de fans potentiels<\/strong> gr\u00e2ce \u00e0 un r\u00e9seau de plus de 500 partenaires de distribution<\/li>\n\n\n\n<li><strong>1 G+ de visites annuelles<\/strong> sur les plateformes Ticketmaster<\/li>\n\n\n\n<li style=\"border-style:none;border-width:0px;padding-top:0px;padding-bottom:0px\"><strong>37 pays pris en charge<\/strong> \u00e0 l\u2019\u00e9chelle mondiale<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-2 has-contrast-background-color has-background is-layout-flow wp-container-core-group-is-layout-013eb4d3 wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;min-height:0px;margin-top:37px;margin-bottom:37px;padding-top:21px;padding-right:0px;padding-bottom:21px;padding-left:0px\"><div  class=\"statistic-count--3 alignwide wp-block-acf-statistics\">\n\t<div class=\"statistics\">\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-elements-3b3d8740734d389fbe088f016a049205 is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\">250 M+<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\">de fans touch\u00e9s par plus de 500 partenaires de distribution<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-765053cbef023d5dff96bf007e453643 is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\">1 G+<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\">de visites annuelles sur les plateformes ticketmaster<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div style=\"background-image:url(&apos;https:\/\/ticketmaster-enterprise.local\/wp-content\/uploads\/2024\/01\/pexels-vishnu-r-nair-1105666-1-scaled.jpg&apos;);background-size:cover;\" class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-f4615112ef457a414ab56c38ba2ff27d is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\">37<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\">pays pris en charge \u00e0 l&rsquo;\u00e9chelle mondialle<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Rejoignez les fans gr\u00e2ce \u00e0 davantage de canaux de d\u00e9couverte<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les fans d\u00e9couvrent les festivals sur les plateformes de diffusion en continu, les moteurs de recherche, les r\u00e9seaux sociaux et les applications mobiles bien avant de visiter le site Web d\u2019un \u00e9v\u00e9nement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la <a href=\"https:\/\/business.ticketmaster.com\/maximize-event-discovery-on-ticketmasters-trusted-marketplace-2\/\">plateforme mondiale de Ticketmaster<\/a> et au <a href=\"https:\/\/business.ticketmaster.com\/fr\/distributed-commerce\/\">r\u00e9seau de partenaires de commerce distribu\u00e9<\/a>, les festivals peuvent accro\u00eetre leur visibilit\u00e9 au-del\u00e0 des canaux de billetterie traditionnels et rejoindre les fans \u00e0 travers une vaste gamme d\u2019exp\u00e9riences num\u00e9riques de d\u00e9couverte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketmaster aide les festivals \u00e0 rejoindre les fans sur Spotify, Google, Shazam, ChatGPT et des centaines d\u2019autres canaux de d\u00e9couverte. Cet \u00e9cosyst\u00e8me \u00e9largi permet aux festivals de demeurer visibles tout au long du parcours des fans, de la d\u00e9couverte initiale jusqu\u2019\u00e0 l\u2019achat de billets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>250 M+ de fans potentiels. Plus de 500 partenaires de distribution.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Soutenez les mises en vente de festivals \u00e0 forte demande<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les mises en vente de festivals g\u00e9n\u00e8rent souvent d\u2019importants pics de trafic quelques minutes apr\u00e8s leur lancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme de Ticketmaster est con\u00e7ue pour soutenir les mises en vente \u00e0 forte demande \u00e0 l\u2019\u00e9chelle mondiale gr\u00e2ce \u00e0 la <a href=\"https:\/\/business.ticketmaster.com\/smart-queue\/\">technologie File d&rsquo;attente intelligente<\/a>, aidant les organisateurs \u00e0 g\u00e9rer les p\u00e9riodes de pointe gr\u00e2ce \u00e0 la gestion des files d\u2019attente, \u00e0 la surveillance en temps r\u00e9el et aux outils de pr\u00e9vention de la fraude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les capacit\u00e9s de commerce flexibles permettent \u00e9galement aux festivals d\u2019offrir les options d\u2019achat que les fans attendent de plus en plus, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des laissez-passer de plusieurs jours<\/li>\n\n\n\n<li><a href=\"https:\/\/business.ticketmaster.com\/vip-packages-and-premium-offerings\/\">Des exp\u00e9riences VIP<\/a><\/li>\n\n\n\n<li>Des plans de paiement<\/li>\n\n\n\n<li>Des surclassements et des options compl\u00e9mentaires<\/li>\n\n\n\n<li>Des billets avec places r\u00e9serv\u00e9es et admission g\u00e9n\u00e9rale<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces outils aident les festivals \u00e0 cr\u00e9er des exp\u00e9riences d\u2019achat qui refl\u00e8tent davantage la fa\u00e7on dont les fans magasinent aujourd\u2019hui tout en augmentant les occasions de conversion pour tous les types de billets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Offrez une entr\u00e9e fluide ax\u00e9e sur le mobile<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 mesure que les festivals prennent de l\u2019ampleur, la billetterie mobile et les op\u00e9rations d\u2019entr\u00e9e deviennent de plus en plus importantes pour l\u2019exp\u00e9rience des fans. Pour les organisateurs, la s\u00e9curit\u00e9 et l\u2019efficacit\u00e9 op\u00e9rationnelle vont de pair. Ticketmaster affiche actuellement un taux d\u2019entr\u00e9e fluide de 99,9 %, aidant les festivals \u00e0 faire entrer rapidement les fans tout en offrant une visibilit\u00e9 en temps r\u00e9el sur l\u2019assistance et les performances aux points d\u2019entr\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des <a href=\"https:\/\/business.ticketmaster.com\/solutions\/event-day\/\">technologies comme SafeTix\u2122<\/a> contribuent \u00e0 r\u00e9duire les risques associ\u00e9s aux captures d\u2019\u00e9cran, aux billets contrefaits et \u00e0 la revente non autoris\u00e9e, tout en offrant aux fans une plus grande flexibilit\u00e9 pour g\u00e9rer et transf\u00e9rer leurs billets num\u00e9riquement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour de nombreux festivals, les int\u00e9grations RFID et les outils de gestion de l\u2019admission g\u00e9n\u00e9rale jouent \u00e9galement un r\u00f4le important pour offrir une exp\u00e9rience d\u2019entr\u00e9e plus fluide \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ticketmaster prend actuellement en charge :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un taux d\u2019entr\u00e9e fluide de 99,9 %<\/li>\n\n\n\n<li>Plus de 5,8 M de festivaliers scann\u00e9s<\/li>\n\n\n\n<li>Une augmentation de 35 % de l\u2019adoption de l\u2019entr\u00e9e via l\u2019application<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Maintenez l\u2019engagement des fans apr\u00e8s l\u2019achat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exp\u00e9rience d\u2019un festival ne s\u2019arr\u00eate pas une fois le billet vendu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fans s\u2019attendent de plus en plus \u00e0 recevoir des communications mobiles tout au long de leur parcours, des annonces de programmation aux <a href=\"https:\/\/business.ticketmaster.com\/know-before-you-go-fan-communications\/\">messages \u00ab \u00c0 savoir avant de partir \u00bb<\/a>, en passant par les mises \u00e0 jour d\u2019horaire, les surclassements et les renseignements sur place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l\u2019application Ticketmaster, aux modules de contenu pour billets num\u00e9riques et aux cartes Portefeuille d&rsquo;Apple am\u00e9lior\u00e9s, les festivals peuvent garder les fans inform\u00e9s avant et pendant l\u2019\u00e9v\u00e9nement tout en cr\u00e9ant de nouvelles occasions d\u2019engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces exp\u00e9riences contribuent \u00e0 r\u00e9duire la confusion chez les fans tout en cr\u00e9ant des occasions suppl\u00e9mentaires d\u2019engagement, de visibilit\u00e9 pour les commanditaires et de mon\u00e9tisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Con\u00e7u pour les festivals de toute envergure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les festivals ont besoin de plus qu\u2019une simple plateforme de billetterie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ont besoin d\u2019une technologie connect\u00e9e qui r\u00e9unit la d\u00e9couverte, le commerce, la billetterie num\u00e9rique, l\u2019engagement des fans et les op\u00e9rations au sein d\u2019un m\u00eame \u00e9cosyst\u00e8me con\u00e7u pour les \u00e9v\u00e9nements en direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des festivals ind\u00e9pendants de petite taille aux \u00e9v\u00e9nements mondiaux de plusieurs jours, Ticketmaster aide les organisateurs \u00e0 g\u00e9rer la complexit\u00e9, \u00e0 d\u00e9velopper leurs op\u00e9rations et \u00e0 offrir de meilleures exp\u00e9riences aux fans \u00e0 chaque \u00e9tape du parcours de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n<div id='XxLmCHqDHJrrNyUzPdRVyHEyRJeOfscU' class=\"align wp-block-acf-spacer\" style=\"width: 100%;\"><\/div>\n<style type=\"text\/css\">\n#XxLmCHqDHJrrNyUzPdRVyHEyRJeOfscU {\n    height:3rem;\n}\n@media (min-width: 992px) {\n     #XxLmCHqDHJrrNyUzPdRVyHEyRJeOfscU {\n        height:3rem;\n     }\n}\n<\/style>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.ticketmaster.com\/fr\/work-with-us\/\">Communiquez avec nous pour faire passer votre festival au niveau sup\u00e9rieur<\/a><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soutenir la d\u00e9couverte, le commerce et les op\u00e9rations \u00e0 grande \u00e9chelle Les festivals pr\u00e9sentent un niveau de complexit\u00e9 diff\u00e9rent de celui des \u00e9v\u00e9nements vivants traditionnels. Des mises en vente \u00e0 forte demande aux structures de billetterie sur plusieurs jours, en passant par les op\u00e9rations d\u2019entr\u00e9e \u00e0 grande \u00e9chelle et l\u2019\u00e9volution des attentes des fans, les [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":57173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"56997,57060,57148","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-57172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/comments?post=57172"}],"version-history":[{"count":1,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57172\/revisions"}],"predecessor-version":[{"id":57174,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57172\/revisions\/57174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media\/57173"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media?parent=57172"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/admin-category?post=57172"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/content-type?post=57172"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/solution?post=57172"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/segment?post=57172"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/venue?post=57172"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/topic?post=57172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}