{"id":57260,"date":"2026-10-20T19:42:36","date_gmt":"2026-10-20T19:42:36","guid":{"rendered":"https:\/\/business.ticketmaster.com\/fr\/?p=57260"},"modified":"2026-10-20T19:42:36","modified_gmt":"2026-10-20T19:42:36","slug":"ameliorer-lexperience-dachat-de-billets-sur-mobile","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.com\/fr\/ameliorer-lexperience-dachat-de-billets-sur-mobile\/","title":{"rendered":"Am\u00e9liorer l\u2019exp\u00e9rience d\u2019achat de billets sur mobile"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong><strong>Faciliter le passage de l\u2019int\u00e9r\u00eat \u00e0 l\u2019achat<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un fan peut d\u00e9couvrir un \u00e9v\u00e9nement et d\u00e9cider d\u2019y assister en quelques minutes. Ticketmaster d\u00e9veloppe une exp\u00e9rience d\u2019achat mobile con\u00e7ue pour rendre la prochaine \u00e9tape tout aussi simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De l\u2019acc\u00e8s aux mises en vente \u00e0 la consultation des billets disponibles, en passant par le choix des places et le paiement, Ticketmaster relie les \u00e9tapes qui font passer les fans de l\u2019int\u00e9r\u00eat \u00e0 l\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les organisateurs d\u2019\u00e9v\u00e9nements, cela se traduit par une technologie con\u00e7ue pour r\u00e9pondre \u00e0 la demande des fans et transformer davantage d\u2019int\u00e9r\u00eat en ventes de billets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>G\u00e9rer la demande \u00e0 grande \u00e9chelle avec la File d&rsquo;attente intelligente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque des milliers, voire des millions de fans veulent acheter des billets en m\u00eame temps, la <a href=\"https:\/\/business.ticketmaster.com\/smart-queue\/\" data-type=\"link\" data-id=\"https:\/\/business.ticketmaster.com\/smart-queue\/\" target=\"_blank\" rel=\"noreferrer noopener\">File d&rsquo;attente intelligente de Ticketmaster<\/a> aide \u00e0 g\u00e9rer la demande tout en maintenant les fans dans le parcours d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fans peuvent voir leur position dans la file et recevoir des mises \u00e0 jour \u00e0 mesure qu\u2019ils avancent, ce qui leur permet de mieux savoir quand viendra leur tour d\u2019acheter des billets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les organisateurs, la File d&rsquo;attente intelligente offre une technologie con\u00e7ue pour prendre en charge des ventes \u00e0 grand volume :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 000 billets vendus par minute<\/strong><\/li>\n\n\n\n<li><strong>Taux de conversion des paniers multipli\u00e9 par 10<\/strong><\/li>\n\n\n\n<li><strong>Augmentation de 20 % du nombre moyen de billets par commande<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les fans sont ainsi mieux inform\u00e9s, et les organisateurs disposent d\u2019une plateforme con\u00e7ue pour les aider \u00e0 g\u00e9rer une forte demande.<\/p>\n\n\n\n<div class=\"wp-block-group has-contrast-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:46px;margin-bottom:46px;padding-top:41px;padding-bottom:41px\"><div  class=\"statistic-count--3 alignwide wp-block-acf-statistics\">\n\t<div class=\"statistics\">\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-contrast-color has-base-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\" style=\"font-size:55px\">1 000<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\">Billets vendus par minute<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\" style=\"font-size:55px\">10x<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\">le taux de conversion des paniers<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div style=\"background-image:url(&apos;https:\/\/ticketmaster-enterprise.local\/wp-content\/uploads\/2024\/01\/pexels-vishnu-r-nair-1105666-1-scaled.jpg&apos;);background-size:cover;\" class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-3 is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-11c965b9 wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title wp-block-paragraph\" style=\"font-size:55px\">20 %<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption wp-block-paragraph\"><strong>d\u2019augmentation du nombre moyen de billets par commande<\/strong><\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong><strong>Faciliter la recherche des billets qui conviennent<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vient leur tour d\u2019acheter des billets, les fans peuvent consulter les billets disponibles, voir l\u2019emplacement des places et comparer les options directement sur leur t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/business.ticketmaster.com\/interactive-seat-maps\/\" data-type=\"link\" data-id=\"https:\/\/business.ticketmaster.com\/interactive-seat-maps\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans de salle interactifs<\/a> int\u00e8grent la configuration des salles \u00e0 l\u2019exp\u00e9rience d\u2019achat, aidant les fans \u00e0 rep\u00e9rer les places disponibles et \u00e0 choisir les billets qui leur conviennent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les prix des billets et les renseignements sur l\u2019\u00e9v\u00e9nement restent accessibles tout au long du parcours d\u2019achat, ce qui permet aux fans de passer plus facilement de la consultation des billets disponibles \u00e0 leur s\u00e9lection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les organisateurs, une exp\u00e9rience de s\u00e9lection plus intuitive peut contribuer \u00e0 rendre le parcours plus fluide lorsque les fans sont pr\u00eats \u00e0 acheter.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/business.ticketmaster.com\/wp-content\/uploads\/2026\/10\/Mobile-Campaign-Blog-2-ISM-Image-Vertical-iPhone-demo-two-phones-1024x723.png\" alt=\"\" class=\"wp-image-66618\" style=\"aspect-ratio:1.4163214778841118;width:724px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Aider les fans \u00e0 poursuivre jusqu\u2019au paiement<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir choisi leurs billets, les fans peuvent passer au paiement sur le m\u00eame appareil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En reliant la s\u00e9lection des billets et le paiement dans le parcours d\u2019achat mobile, Ticketmaster cr\u00e9e un chemin plus direct entre le choix d\u2019un billet et la finalisation d\u2019une commande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les fans, c\u2019est une fa\u00e7on plus simple d\u2019obtenir des billets pour les \u00e9v\u00e9nements auxquels ils souhaitent assister. Pour les organisateurs, cela contribue \u00e0 cr\u00e9er davantage d\u2019occasions de transformer les intentions d\u2019achat en ventes de billets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong><strong>De \u00ab Je veux y aller \u00bb \u00e0 \u00ab J\u2019y vais \u00bb<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque \u00e9tape compte lorsqu\u2019un fan d\u00e9cide d\u2019assister \u00e0 un \u00e9v\u00e9nement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ticketmaster r\u00e9unit la gestion de la demande, la s\u00e9lection des billets et le paiement dans une exp\u00e9rience d\u2019achat mobile int\u00e9gr\u00e9e, con\u00e7ue pour faciliter l\u2019achat de billets pour les fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les organisateurs, cela se traduit par une technologie con\u00e7ue pour r\u00e9pondre \u00e0 la demande \u00e0 grande \u00e9chelle et cr\u00e9er un chemin plus direct entre l\u2019int\u00e9r\u00eat des fans et les ventes de billets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.ticketmaster.com\/fr\/work-with-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communiquez avec nous pour d\u00e9couvrir comment Ticketmaster simplifie la billetterie mobile pour les fans<\/a><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faciliter le passage de l\u2019int\u00e9r\u00eat \u00e0 l\u2019achat Un fan peut d\u00e9couvrir un \u00e9v\u00e9nement et d\u00e9cider d\u2019y assister en quelques minutes. Ticketmaster d\u00e9veloppe une exp\u00e9rience d\u2019achat mobile con\u00e7ue pour rendre la prochaine \u00e9tape tout aussi simple. De l\u2019acc\u00e8s aux mises en vente \u00e0 la consultation des billets disponibles, en passant par le choix des places et [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":57261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"57212,57159,57205","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[],"solution":[],"segment":[],"venue":[],"topic":[],"class_list":["post-57260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/comments?post=57260"}],"version-history":[{"count":1,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57260\/revisions"}],"predecessor-version":[{"id":57262,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/posts\/57260\/revisions\/57262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media\/57261"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/media?parent=57260"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/admin-category?post=57260"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/content-type?post=57260"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/solution?post=57260"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/segment?post=57260"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/venue?post=57260"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.com\/fr\/wp-json\/wp\/v2\/topic?post=57260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}