INTIX Regulars Tell All: What to Expect and More

The INTIX 40th Annual Conference & Exhibition kicks off January 29th to January 31st, 2019, in Grapevine, Texas.

We spoke to longtime INTIX attendees, Amy Graca of Caesars Entertainment, and Anthony Esposito of the Atlanta Braves, to get their firsthand experiences with Ticketmaster at INTIX so you can get a sneak peek at what to expect.

Amy Graca, Vice President of National Ticketing for Caesars Entertainment

Q: What path led you to ticketing? How did you start working in ticketing with Caesars Entertainment?

Amy Graca: I started working in a box office over 20 years ago and quickly became very interested in the ticketing aspect of how it “all” worked. I was then fortunate enough to work for a Live Nation Amphitheater outside of Chicago for many seasonal summers.

I’ve been a Ticketmaster client for many years. I also worked for Ticketmaster for several years and I was able to really learn the Ticketmaster Host and Archtics platforms, as well as other tools that support builds, entry, and pricing.

With this experience I’ve been able to expand strategies that now empower me to oversee 80+ venues globally and drive revenue potential at each location in partnership with Ticketmaster.

Anthony Esposito: In 1997, I started as an intern in AAA baseball with the Charlotte Knights working in the Ticket Office. My boss was actually Jamie Hall, a current Ticketmaster employee in the Atlanta office . Two years after that, I was hired to work in the Charlotte Ticketmaster office as a Client Services Representative/Event Programmer, working for Geoff Carns and Cynthia Goble. Following almost 5 years at Ticketmaster, I reunited with Jamie Hall at the Charlotte Bobcats (now Hornets) for almost 3 years before moving to Atlanta and starting with the Braves prior to the 2006 season.

Q: How many years have you been going to INTIX?

Graca: 10+ years.

Esposito: This will be my 15th year going to INTIX.

Q: Why do you enjoy attending INTIX year after year?

Graca: INTIX provides industry leading sessions on trending technology solutions, ticketing trends, and box office solutions. It’s also a great way to network with all the industry professionals and share best practices.

Esposito: Networking and best practice sharing. It is good to see familiar faces each year whether it is fellow peers or vendors, and also meet some new faces that are new to the conference. The best practice sharing at this conference is top of the line.

Anthony Esposito, Vice President, Ticket Operations for the Atlanta Braves and SunTrust Park

Q: How does Ticketmaster’s programming impact your INTIX experience?

Graca: As a Ticketmaster client, I value the sessions that Ticketmaster provides and the product experts that are available to discuss new features, product enhancements, and new functionality that may be available for client use. It’s a valuable way to connect with many different Ticketmaster product owners all at the same time.

Esposito: The Ticketmaster sessions give me a chance to have face-to-face time with the product leaders from Ticketmaster. It is good to get some questions answered and also hear about the immediate roadmap for each product.

Q: What is your favorite Ticketmaster product?

Graca: It’s really a tie between the Platinum tool and Pricemaster! Both tools are vital to our ticketing strategies. Sales Deck is a tool that has given us the ability to be mobile and flexible is our selling tactics.

Esposito: There are so many great ones to choose from but at the top of the list for me is Archtics.

Q: What was your biggest takeaway from INTIX last year?

Graca: As the industry continues to evolve, the buzz word continues to be distribution. Distribution has become such an important lifeline to the ticketing ecosystem. While the UK, Middle East, and other parts of the world have been using this model for some time now, it is normalizing in the United States.

Esposito: Hearing what the long term plans are for Presence and how it will positively impact the entry process across all events for guests and venues.

Q: What are you looking forward to and hope to learn at INTIX this year?

Graca: This year I’m hoping that blockchain solutions are part of the panels and sessions. While we all continue to struggle to know each and every fan that enters our venues, I firmly believe that blockchain solutions will aid in this process.

Esposito: From the baseball world I am hoping to learn more about the SDK and what type of flexibility it will have in terms of which Archtics fields can be pulled over and displayed; I also want to see an update about New Account Manager.

Q: Who are you most excited to see? Don’t worry we won’t tell Albert!

Graca: I am most excited to meet new ticketing professionals, introduce myself to first-timers, and reconnect with all of my box office gurus that travel to this conference every year. And to see Albert and take some wonderful pictures!

Esposito:  I always enjoy seeing everyone that Ticketmaster sends to the conference to party all night and sleep all day (shhh, don’t tell Jared!). Given the history that I have with Geoff Carns, it is always good to see him and catch up on what’s been happening in each other’s lives.  And I certainly enjoy catching up with all of the familiar faces throughout the industry who are attending, and meeting some new faces in the industry who are at the conference for their first time.

Amy Graca is the Vice President of National Ticketing for Caesars Entertainment. Anthony Esposito is the Vice President, Ticket Operations for the Atlanta Braves and SunTrust Park. If you are planning to attend INTIX 2019, be sure to connect with them at the networking events. For more information and registration details, please visit www.ticketmasterevents.com.

Questions? Don’t hesitate to connect with Ticketmaster Events at tmevents@ticketmaster.com.