Unlocking New Ways to Find Fans
Ticketmaster’s partnership with Apple continues to grow with the launch of Concert Discovery in Apple Music, a major feature in iOS 26.4 that brings live event discovery directly into the streaming experience.
This evolution creates a powerful opportunity to reach high-intent fans when they are most engaged. By embedding concert event listings directly inside Apple Music, Apple is turning engaged listeners into active ticket buyers. The result helps artists and performers achieve incremental reach, drive ticket sales and increase fan engagement.
This integration within Apple Music positions Ticketmaster clients at the point where discovery begins, while also providing access to over 1B active Apple users globally through numerous touchpoints, including Shazam, Apple Maps, Spotlight and Apple Photos.
“Our partnership with Apple Music brings concert discovery directly into the moments when fans are most engaged with music. Together, we’re creating a seamless path from listening to attending — helping artists turn fandom into real-world connection at scale.”
– Michael Chua, VP Global Business Development.
1B
Active Apple Users
Concert Discovery in Apple Music
Apple Music in iOS 26.4 introduces a redesigned fullscreen album and playlist experience with immersive background colors. Beyond the visual update, Apple is making live event discovery a core part of the Music app.
Previously, concert information selectively appeared in features like Set Lists. Following strong validation from fans, Apple Music is now rolling out dedicated, always-on concert placements across the platform.
New Concert Discovery Placements Include
Homepage Carousel
Tour dates and local shows surface prominently on the Apple Music homepage, putting concerts directly in front of engaged listeners.
Dedicated Concerts Tab and Browse Section
Fans can explore shows and tour dates in their area for favorite artists through a centralized concerts hub.
Artist Pages
Concert listings appear directly on artist pages, connecting streaming behavior to upcoming live events in a seamless flow.
Notifications
Fans can receive personalized notifications when their favorite artists are on tour, making sure they never miss a show.
Each placement links directly to the Ticketmaster marketplace, creating a frictionless path from streaming to purchase. Which means that concert discovery is now a scalable, always-on growth channel within Apple Music
Event Discovery Across the Apple Ecosystem
Concert Discovery in Apple Music builds on Ticketmaster’s broader integration across Apple surfaces through the Distributed Commerce Partner Program. Event inventory appears across high-frequency Apple apps where fans already spend their time.
Shazam
Fans who use Shazam to identify songs will see upcoming shows and can save events before being linked to Ticketmaster to complete their purchase. Shazam.com extends discovery globally, helping artists, promoters and venues capture new audiences.
Spotlight Search
When fans search for an artist on iPhone or iPad, Ticketmaster events appear directly on that Artist’s Spotlight search results, making it easy to find and purchase tickets for upcoming shows.
Apple Maps
Fans can browse upcoming events for any Ticketmaster venue directly on Apple Maps, making it easier to discover concerts and seamlessly purchase tickets.
Photos (iOS 26 and later)
Fans reliving live event moments through photos and videos can find links back to event pages. This transforms fan photos into deeper or repeat engagement opportunities.
A Frictionless, Fan-First Experience
The evolution of Concert Discovery inside Apple Music reinforces Ticketmaster’s commitment to meeting fans where they are. From discovery to purchase to entry, the entire journey is designed to be mobile-first, intuitive and secure.
As Apple continues to enhance the Music app with immersive album design, personalized recommendations and now integrated concert discovery, Ticketmaster ensures that live event discovery remains at the center of the music experience.
Stay Ahead with Ticketmaster
Ticketmaster continues to invest in partnerships with the world’s leading technology platforms to ensure clients benefit from the latest innovations in live event discovery, ticket distribution and fan engagement.
Connect With Us to Learn How Ticketmaster Can Help Get Your Events Discovered.
