Discover insights from partnering with clients to drive real-world results for their business. Here you can browse articles, guides, case studies, and more by the topics you’re most interested in.
Article
5 Key Insights on What Fans Want From VIP Packages
What makes fans choose VIP? New Ticketmaster research gives us a closer look at what VIP buyers and interested fans in the U.S. value, how they discover packages and what ultimately helps them make the decision to purchase. The opportunity is clear:
5 Key Insights on What Fans Want From VIP Packages
What makes fans choose VIP? New Ticketmaster research gives us a closer look at what VIP buyers and interested fans in the U.S. value, how they discover packages and what ultimately helps them make the decision to purchase. The opportunity is clear: 73% of fans agree they would attend more events if they knew a […]
Every ticket is an opportunity to create more value for fans, but getting started with upsells, add ons and event extras, doesn’t have to mean launching premium hospitality or exclusive VIP experiences. Ticketmaster research found that fans are most interested in extras that make attending an event easier. From parking to priority entry access, simple offerings […]
How Ticketmaster Partnerships Create More Meaningful Fan Experiences | September 2026
At Ticketmaster, partnerships are about more than sponsorship. They are about creating experiences that give fans more reasons to believe in the teams, leagues, venues, and moments they love. Across sports and live entertainment, Ticketmaster works with partners to build programs that strengthen loyalty, elevate fan engagement, and create meaningful connections. From stadium openings and […]
From real-time collaboration tools to drawing custom floorplans, we’ve got you covered with TM1 Events. Events not only allows you to build your event in minutes but helps reduce errors and simplify
