Promoted Ads
The first commerce media network built for live event marketers.
Key Features
- Self-Serve Capabilities
- No Budget Minimum (Self-Serve)
- Built To Maximize ROAS
- Full Closed-Loop Attribution
- Expert Support
- Managed Services
Campaign Management
With an intuitive self-serve platform, you are in full control of the campaign setup.
Proven Success
Explore how hundreds of clients are experiencing success with Promoted Ads.
Feature Enhancements
We’re continuously evolving Promoted Ads to better meet your needs.
Benefits
Powerful and Flexible
Minimal budget requirement, smart tracking and real-time bidding powers conversion driving campaigns.
Extend Your Team
Partner with our event marketing experts to strategize, manage and optimize your campaigns.
Marketing, Your Way
Easy-to-use, self-serve interface integrated into TM1 enables you to launch campaigns in minutes.
Create & Manage Campaigns
You are in full control of the campaign setup, from previewing creative, start and end dates and budget preferences.
Self-Serve Campaign Creation
The platform leverages your event details and images to create turnkey ads for seamless promotion — no additional content or copy needed.
No Budget Minimums
You only pay when a fan or patron clicks on your ad, making all impressions an added bonus.
Custom Guidance
Promoted Ads remove the guesswork — maximizing your budget by recommending CPCs, auto-allocating your budget and tracking attribution for you.
How the Miami HEAT Use Promoted Ads to Boost Ticket Sales
By amplifying awareness of single game tickets, the Miami HEAT drove millions of impressions and achieved an impressive 4.5x ROAS with Promoted Ads.
Ticketmaster’s Promoted Ads have given the HEAT a great opportunity to target customers that are already in the ticket-buying mindset and efficiently drive them to our single-game tickets. We’re excited about the results we’ve seen so far.”
Matthew Jafarian
Executive Vice President of Business Strategy, Miami HEAT and Kaseya Center
what’s new
Budget Recommendations
Choose between three tailored options: Maximum, Recommended or Custom to tailor spending based on your campaign goals.
CPC Bidding
Select a bidding strategy that applies weighted CPCs per event, with the option to customize bids as needed.
Deeper Insights
Create and save custom reports with deeper insights into conversions and campaign performance, available as downloadable CSV files for offline use or integration with business intelligence tools.
Precise Geotargeting
Enhance geotargeting precision for event promotions by leveraging standard Nielsen Designated Market Areas, ensuring alignment with industry standards across the advertising landscape.
Proven Results
Harness the world’s largest live event site to increase ticket sales and raise event awareness.
250+
Clients Using Promoted Ads
200K
Tickets Sold
$19.7M
Gross Transactional Value
DPAC Leverages Promoted Ads for Marketing Success
DPAC (Durham Performing Arts Center) introduced Ticketmaster Promoted to its marketing strategy, utilizing native ad placements and sponsored listings on Ticketmaster.com.
4.7x
Return on ad Spend
Discover more solutions
Event Creation & Management
We’ve got you covered from setup to showtime with the ability to collaboratively create, customize and optimize all in one tool.
Ticket Sales
Each event is different, so we provide a variety of ticketing solutions to meet your unique needs. Paired with our fan-friendly marketplace, we’ve got you covered.
Event Day
Scan tickets seamlessly, monitor ingress with ease, and customize your app to encourage fan engagement every step of the way.