SafeTix is Ticketmaster’s encrypted digital ticketing technology, built to create trusted fan experiences from purchase to entry. By linking every ticket to a verified account and a dynamically refreshing barcode, SafeTix helps prevent fraud and ensures confident, secure entry on show night.
Security and branding work together to transform every ticket into a trusted, engaging digital experience for fans.
Encrypted Technology
Refreshing barcodes work to mitigate fraud, reinforcing authenticity at every touchpoint. Tickets can be transferred within the Ticketmaster ecosystem to maintain authentication, protecting both the sender and recipient.
Design-Led Security
New live animations and face value resale labels add a layer of protection to help prevent counterfeiting, while screenshots and screen recordings are blocked to prevent counterfeiting.
Secure Entry
Tickets are easily accessible in the Ticketmaster app and can be added to Apple Wallet or Google Wallet, enabling seamless tap-and-go entry and faster venue ingress.
Customizable for Artists
Tickets are more customizable than ever, with expanded space for imagery and the ability to incorporate unique artist branding directly into the design.
How it works:
- Each SafeTix ticket is uniquely encrypted, tied to a verified account, and protected by a barcode that refreshes in real time.
- Fans access tickets on their smartphone — either in the Ticketmaster app or through their mobile wallet — for secure transfer and resale.
- Access the ticket via mobile app or wallet for easy tap and go at entry.
Upcoming Enhancements:
- Blocked screenshots and screen recordings on both iOS and Android devices.
- Enhanced artist branding on the mobile ticket for immersive fan experiences.
- Animated elements to help fans and venue staff identify valid tickets.
For more information, please contact your Ticketmaster representative.
