Fan behavior is evolving. Discovery is no longer limited to search engines or social platforms, as more fans turn to AI platforms like ChatGPT to find events, compare options, and make decisions in real time.
Ticketmaster is helping shape this shift with our app in ChatGPT, ensuring your events are discoverable in these emerging spaces and piloting new ways to reach fans at the moment decisions are made.
Bringing Event Discovery into ChatGPT
Ticketmaster is working with OpenAI to bring event discovery directly into ChatGPT, putting your events in a platform with 900 million weekly active users:
- ChatGPT Apps: Fans can now discover events and explore ticket options directly inside ChatGPT, without needing to leave the conversation. Once connected to the Ticketmaster app, fans can easily find events and compare seating options.
- Paid Marketing Pilot: OpenAI is testing sponsored ad placements in ChatGPT, creating new ways to provide value to users in their day-to-day.
What is the Ticketmaster App in ChatGPT?
Apps in ChatGPT allow companies like Ticketmaster to bring their experiences directly into the conversation. Fans can discover events, and compare authentic ticket options all in one place. For clients, this increases visibility and drives engagement while fans are actively considering their next event.
Through this app, Ticketmaster enables:
- Another method of real-time event discovery in ChatGPT.
- Interactive event listings based on fan queries.
- Seamless pathways to explore pricing and ticket options.
- A streamlined handoff into the secure Ticketmaster marketplace.
Finding and Using the Ticketmaster App in ChatGPT Is Simple
- Connect to the Ticketmaster app in the ChatGPT Apps Directory.
- Activate by starting a prompt with @Ticketmaster.
- Ask questions about live events, local concerts, or games.
- Explore events and ticket options, including price, section, or location.
- Complete the purchase on Ticketmaster’s secure marketplace.
Ticketmaster Pilots New Paid Ads in ChatGPT
Fans can now discover Ticketmaster tickets while they’re asking relevant questions in ChatGPT. OpenAI is testing ads in ChatGPT, introducing a new advertising format designed to surface relevant products, services and experiences directly in areas like conversational search. Questions like “What concerts are near me?” or “What events are happening this weekend?” can be answered with relevant ads as they signal real-time intent in purchase consideration.
Staying Ahead of Changing Fan Behavior
Ticketmaster is proud to build two key innovations in ChatGPT that are shaping the next generation of AI-powered event discovery. As fan search behavior evolves, and new platforms emerge, the Ticketmaster app in ChatGPT ensures your events remain visible and accessible on AI platforms where fans are increasingly asking questions, exploring options and making purchase decisions. By participating early, Ticketmaster ensures our clients remain connected to fans wherever live event discovery happens next.
Learn How Ticketmaster Can Help Get Your Next Event Discovered.
