The All-in-One Solution to Simplify Ticketing and Elevate the Fan Experience
Ticketmaster’s Account Manager provides sports organizations with the tools to sell smarter, manage inventory efficiently, and deliver seamless fan experiences. It is a powerful solution designed to optimize every stage of the event lifecycle. Here are five ways it powers game day success.
1. Fast, Flexible Ticket Sales
Account Manager simplifies the process of setting up and selling tickets quickly. Teams and venues can brand their marketplace in minutes using pre-built templates and customizable flows, ensuring a seamless buying experience that reflects their unique identity.
Fans receive flexible purchase options, whether they are looking for single games, full season packages, or other multi-game packages like build-a-bundle offers or flex plans. This adaptability helps lower the barrier to entry for fans across their buying journey, helping to drive stronger sales and increase conversion rates.
2. Smarter Ticket Management
On game day, convenience is key. Account Manager gives fans a central hub where they can view tickets, transfer them to friends, resell them with Ticketmaster verified Resale marketplace, or add them to a mobile wallet for easy access.
For sports teams, built-in exchange and return options help keep the value of tickets within your ecosystem. Unused inventory can be sold to new fans, reducing operational challenges and keeping stadiums full. This ensures fans always have a trusted, secure path to entry.
Available to Account Manager clients, the new Assign feature empowers ticket buyers to easily share tickets while maintaining control. Whether it’s a suite manager assigning tickets to guests, a professional athlete providing tickets to family, or a corporate sponsor distributing access to VIPs—Assign makes it seamless. Original ticket holders can revoke or reassign access any time before entry, streamlining the process for fans and improving venue operations.
3. More Revenue Opportunities
Game day is about more than just the ticket—it’s an opportunity to maximize the fan experience. With Account Manager, organizations can integrate upsells for parking, premium upgrades, concessions, or exclusive fan experiences directly into the purchase flow. Plus, fans can upgrade their seats before—or even after—they enter the venue, giving them the flexibility to enhance their experience in real time.
Virtual Venue enhances the buying process by allowing fans to preview and compare seats before purchasing, which increases confidence and boosts conversion rates. These tools turn each transaction into an opportunity for incremental revenue growth.
4. Direct Fan Engagement
Every ticket serves as a direct communication channel. Account Manager and Ignite CMS enables teams and venues to add custom or pre-built content modules within their app, delivering key fan information and offers.
You can share stadium maps for easier navigation, merchandise discounts, sponsor activations, or real-time updates on food and beverage specials. By turning tickets into dynamic engagement tools, organizations create more valuable touchpoints on game day that drive fan loyalty and increase per-cap spend.
5. Stronger Fan Relationships
Beyond game day, Account Manager helps organizations understand and connect with their audience on a deeper level. SafeTix™ integration provides insights into expected attendance and visibility into who is attending events—not just who made the initial purchase.
This expanded database allows for more personalized offers, smarter marketing campaigns, and deeper fan relationships that extend well past the final whistle. It’s not just about one game; it’s about building lifetime value and fostering long-term loyalty.
The Ticketmaster Advantage
From the first click to the final whistle, Ticketmaster’s Account Manager equips sports organizations with the industry’s most advanced tools to optimize sales, streamline operations, and enhance every fan interaction. With proven results across leagues and venues, it ensures game day success and supports long-term growth.
