Key Takeaways
- Ticketmaster is powering Apple Music’s new Concert Discovery feature, helping fans discover and buy tickets to see their favorite artists live
- Fans can easily find nearby Ticketmaster events in the Apple Music app with recommendations based on their listening profile
- Ticketmaster is the first ticketer to integrate with Apple Music and already powers event listings across Apple Maps, Spotlight, Photos, and Shazam
Meeting Fans Where They Listen
Ticketmaster is meeting fans where they listen by powering Apple Music’s new Concert Discovery features in the Apple Music app. Concert event listings are integrated directly into Apple Music, offering personalized recommendations to fans and giving artists a powerful new way to reach their audience in more places. Ticketmaster is the first ticketer to partner with Apple Music on in-app event discovery.
“Our partnership with Apple Music brings concert discovery directly into the moments when fans are most engaged with music,” said Michael Chua, VP of Global Business Development at Ticketmaster. “Together, we’re creating a seamless path from listening to attending — helping artists turn fandom into real-world connection at scale.”
Where Fans Can Discover Tickets
- The Homepage Carousel prominently features nearby concerts personalized by listening history and taste
- A Dedicated Concerts Tab & Browse Section offers a centralized hub for exploring all artist events
- Artist Pages now feature concert listings and a highlighted badge informing fans that artists are on tour
- Push Notifications let fans know when their favorite artists are playing nearby
Every listing offers a direct, frictionless link to Ticketmaster, simplifying the journey from show discovery to ticket purchase.
Discovery Across the Apple Ecosystem
Ticketmaster events are also easily discoverable through:
- Shazam: Fans who Shazam songs can discover and purchase tickets to upcoming Ticketmaster events near them
- Spotlight: Searching for artists on iOS returns Ticketmaster events directly in search results
- Apple Maps: Browse upcoming events for any Ticketmaster-ticketed venue directly on Apple Maps
- Apple Photos with iOS 26: Fans reliving past concerts through photos and videos are served direct links to that artist’s upcoming events
Through this suite of integrations, Ticketmaster’s API enables event discovery for over 1B Apple users across the iOS apps they use every day.
