Powering
the Future
of Soccer
Soccer is growing fast — and fans expect more every season.
To keep up, clubs, venues and organizers like you need more than ticketing technology. You need a partner who can expand your reach, unlock demand, enhance the fan experience and support operations as you grow. That’s where Ticketmaster comes in.
Reach the Right Fans
Ticketmaster is where fans already go for tickets. Our marketplace, marketing channels and distribution network help you reach more buyers.
Grow Revenue and Demand
From demand insights to targeted marketing, Ticketmaster helps clubs turn fan interest into measurable results across every match.
Create a More Connected Matchday
Mobile ticketing, digital tools and connected fan journeys help clubs deliver smoother, safer and more engaging matchday experiences.
Partner With Confidence
Ticketmaster combines proven soccer expertise, operational support, security and global scale to help organizations like yours perform at your best.
Be Where Soccer Fans Already Start
Ticketmaster isn’t just where transactions happen — it’s where discovery begins. As the global leader in live event ticketing, Ticketmaster is often the first place fans go when buying tickets. For soccer organizations, that means reaching buyers where demand already exists.
Fans Start With Ticketmaster
In 2025, Ticketmaster captured 58.5% of search share for “soccer tickets,” leading the category across ticketing platforms.
A Massive Soccer Audience
More than 53M fans visited soccer events on Ticketmaster in 2025, highlighting the scale of the audience already discovering and buying soccer tickets through the marketplace.
Marketing That Extends Your Reach
Ticketmaster’s marketing capabilities combine SEO, email, push notifications and digital promotion to help clubs reach fans beyond their existing database and drive new demand.
Built to Acquire New Fans
Summer soccer events on Ticketmaster generated 750K new fan names in 2025, reinforcing the platform’s role as a fan acquisition engine — not just a ticketing channel.
Ticketmaster’s Soccer Reach
53M
soccer fans visited events on Ticketmaster in 2025
58.5%
search share for “soccer tickets”
750K
new fan names generated through summer soccer events
Turn Demand Into Measurable Results
Soccer demand isn’t static. Fans buy at different times, high-interest matches behave differently and revenue opportunities shift throughout the season.
Ticketmaster helps clubs respond with the right mix of demand insights, marketing tools, analytics and distribution — turning interest into measurable results across every match.
Smarter Demand Strategy
Understand how fans buy and attend.
Ticketmaster helps clubs analyze purchase timing, spending habits, distance traveled, retention rates and seat preferences — providing insights that help optimize strategy throughout the season.
Marketing That Drives Sell-Through
With thousands of clients worldwide and an industry-leading marketplace, Ticketmaster understands what drives ticket sales.
Our managed services team helps clubs build smarter marketing strategies and launch cross-channel campaigns that reach the right fans, increase sell-through and grow attendance.
An Ecosystem That Expands What You Can Do
Through the Nexus Partner Program, Ticketmaster connects clients with more than 100 certified partners across mobile, data, loyalty, specialty ticketing and venue services.
These integrations extend the capabilities of the Ticketmaster platform and help clubs deliver more connected fan experiences.
Create a More Connected Match day
Today’s supporters expect more than a digital ticket. They expect a seamless experience from purchase to entry to in-venue engagement. Ticketmaster’s digital ecosystem connects every stage of the fan journey while giving clubs deeper insights and greater operational control.
When we switched to Ticketmaster, it drove significant increases in our revenue and helped us achieve significant growth in our overall business.”
Larry Freedman
Co-President & Chief Business Officer, LAFC
Proven Soccer Expertise, Support and Security
The best ticketing partner isn’t defined by features alone. It’s defined by how well they support your business, protect your fans and perform when demand is highest. Ticketmaster’s partnership model is built on service, operational expertise, security and reliability.
Grow Your Soccer Business With Ticketmaster
Whether your priority is growing attendance, strengthening fan engagement, increasing revenue or delivering a better matchday experience, Ticketmaster brings the platform, reach and partnership model to help you get there.
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