The NFL and Ticketmaster are evolving their longstanding partnership to power the next era of ticketing.
Through a new multi-year agreement, the NFL and Ticketmaster are introducing Open Distribution, a model that gives eligible Season Ticket Members the ability to list tickets once and reach fans across more participating marketplaces.
Greater Reach for NFL Teams
For NFL teams, that means more than expanded reach.
It means a better way to support Season Ticket Members, create more opportunities for ticket inventory to find the right buyer, keep seats full, and meet fans where they are already shopping. It also means doing it with Ticketmaster’s verified-ticket technology, scale and reliability required by one of the world’s most demanding live-event environments.
One Listing, More Opportunity
Ticketmaster will remain the NFL’s exclusive platinum secondary ticketing partner and continue to power the NFL Ticket Exchange. At the same time, authorized secondary marketplaces will gain access to eligible season-ticket resale inventory across all 32 NFL teams.
That creates a simpler path for Season Ticket Members. Rather than listing tickets separately across platforms to reach different audiences, eligible tickets can be listed once and distributed through participating marketplaces.
More Choice and Confidence for Fans
For fans, the value is straightforward. More authorized marketplaces will have access to a broader selection of verified NFL tickets, making it easier to find and compare options with confidence wherever they choose to shop.
The NFL Ticket HQ network also includes licensed ticketing channels SeatGeek, Sports Illustrated Tickets and Tixr. Together, these options help bring verified inventory closer to fans while maintaining the trusted standards of the NFL’s official ticketing experience.
Built for the Next Era of Ticketing
Ticketmaster has long powered NFL ticketing technology. This next chapter extends that foundation across additional channels while preserving the reliable, trusted experience teams and fans expect.
As Ticketmaster President Saumil Mehta said, “Fans should be able to easily find and buy verified tickets with confidence.”
Open Distribution is designed to make that possible.
The NFL and Ticketmaster are bringing more verified tickets to more places, creating more value for teams, Season Ticket Members and fans.
