Ticketmaster announced today an extension of their long-standing partnership with AMB Sports and Entertainment (AMBSE), owned by Chairman Arthur M. Blank and parent company of the NFL’s Atlanta Falcons, Major League Soccer’s Atlanta United and award-winning sports and entertainment venue, Mercedes-Benz Stadium. As a founding partner of the Atlanta Falcons, Atlanta United, The Home Depot Backyard and Mercedes-Benz Stadium, Ticketmaster will continue to ticket all AMBSE games, concerts and events.
Partners in Innovation
“AMB Sports and Entertainment are known for pushing the envelope and pioneering some of the most successful innovations in the sports industry and are critically attuned to the wants and needs of fans,” said Clay Luter, Ticketmaster Executive Vice President and Co-Head of Sports. “We look forward to our continued partnership and supporting them in their relentless pursuit to evolve the fan experience.”
Atlanta Falcons and Atlanta United fans will have continued access to Ticketmaster’s industry-leading digital ticketing technology. Fans can use their mobile device to easily access verified tickets via download to a digital wallet or app. Additionally, fans can continue to manage their tickets and gameday experience through the Atlanta Falcons and Atlanta United mobile apps powered by Ticketmaster.
Ticketmaster’s digital ticketing platform offers fans a seamless experience when buying and transferring tickets. Tickets being resold for all home games are authenticated, giving fans peace of mind as they shop their ticket options. “Virtual Venue” provides a try-before-you-buy experience offering fans a 3D view of every seat in Mercedes-Benz Stadium.
“We are incredibly proud to extend our partnership with Ticketmaster,” said Tim Zulawski, AMBSE chief revenue officer. “They have not only been a supporter in our quest to drive fan innovation through ticketing and backend technology that empowers our internal teams, but in our communities as well. We are proud to continue this long-standing partnership with a company that continues to align with our organization’s core values.”
Partners in Community
In recognition of the Atlanta Falcons long history supporting high school football, Ticketmaster will sponsor the upcoming Georgia High School Football Ticket Program. To celebrate Georgia high school football players and thank them for their commitment to the sport, Ticketmaster will offer every player on both tackle football and flag football teams a complimentary ticket to a Falcons game along with a 50 percent offer for purchasing additional tickets.
To request tickets, or to receive more information, players, parents, or coaches can visit AtlatntaFalcons.com/community. Tickets for individual games will sell out, so players’ families will be encouraged to redeem in June. All tickets must be redeemed by August 31, 2022.