Key takeaways:
- From May 10-16, Live Nation is running a promotional event called Live Nation Concert Week.
- Over 3,800 shows across the United States and Canada are participating in Live Nation Concert Week.
- Fans have the opportunity to purchase tickets for participating shows at a flat rate of $25, with no additional fees
Have you heard? From May 10-16, Live Nation Concert Week is giving fans access to $25 all-in tickets across the U.S. and Canada. This year, over 3,800 shows will participate, 3,500 of which are being handled by TM1 Events.
Here are some ways you can also use TM1 Events for your own summer promotions:
Determine Your Event Strategy
As you plan your marketing schedule and targets, consider how you will stand out in the crowd and where within your sales cycle you can add something extra. Concert promotions are a great way to build anticipation and excitement for your upcoming shows, particularly during busy concert seasons like summer. Drive sell-through, welcome new fans with great deals or reward existing fans with targeted promotions.
TM1 Events makes offers easy by giving you access to 32 ready-to-use offer templates! The templates are categorized and easy to find:
- Complimentary – When you have inventory to distribute.
- Credit Card – Various presales and offers for preferred partners.
- Day of Show – That last-minute push to fill seats.
- Live Nation – Concert Week templates and seasonal offers can be found here.
- Partner – Ticketmaster’s 2 For 1 and Me + 3 promotions, plus other key distribution partner offers including Groupon, Costco and More!
- Standard Discount – Child, Military and Senior templates ready to go.
Select the right template for you, allocate pricing, inventory and dates, and your offer is ready to go.
Didn’t find the exact template you’re looking for? No problem! There’s also a template for Custom Offers so you can easily build exactly what you need:
- Select ‘Custom Offer’ and give your offer a name.
- Assign inventory to your offer using the simple drag-and-drop tool.
- Fill in the promotional price: decreased $, decreased % or a custom amount.
- Set the start and end times.
- Optional – assign a promo code to password-protect the offer.
With your offer now created and ready to go, all that’s left to do is prepare your marketing materials!
Take advantage of TM1 Events for your own summer promotion and make a big splash this season. We look forward to seeing you at a show!
Have a question about TM1? Reach out to your Ticketmaster Client representative today.
Want to learn more about our services? Get in touch with us.
