The National Football League has announced new opportunities for fans to receive virtual commemorative tickets in the form of non-fungible tokens (NFTs) to celebrate Super Bowl LVI in Los Angeles on February 13, 2022.
As the first Super Bowl at full fan capacity with complete mobile ticketing, Super Bowl LVI presents the League with a special opportunity to leverage NFTs as a tool to engage and celebrate fans. With the help of Ticketmaster, each fan who attends Super Bowl LVI will receive a complimentary, customized NFT featuring their unique section, row, and seat to commemorate gameday, providing a digital keepsake from their Super Bowl experience.
“We first began offering virtual commemorative ticket NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles,” said Bobby Gallo, SVP, Club Business Development, NFL. “Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.”
To celebrate the return of the Super Bowl to LA as well as the previous Super Bowls hosted in LA, the NFL will release a series of seven historic commemorative NFTs for purchase. A new NFT will be released every day beginning on February 6 and culminate on February 13 with the release of an NFT featuring the current Super Bowl LVI ticket artwork designed by a local Southern California artist.
The NFL has released club specific NFTs for Super Bowl LVI participating teams, the Los Angeles Rams and the Cincinnati Bengals. Later this month a final NFT of the Super Bowl LVI winning team will be released.
Ticketmaster is uniquely positioned to help event organizers integrate NFTs into the fan journey. NFTs offer unique loyalty and VIP engagement opportunities to surprise and delight fans before, during and after events. To learn more on how you can incorporate NFTs into your events, contact your Client Development Director.
Want to secure your piece of NFL history? Head over to the NFL’s NFT marketplace powered by Ticketmaster at nfl.live-nfts.com.
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