How Promoted Ads Help Reach New Audiences

The First Retail Media Network Built for Live.

Promoted Ads is the first retail media network built for live. This performance-based advertising tool helps event organizers reach fans across high-visibility touchpoints on Ticketmaster.

Why Use Promoted Ads?

One out of three visitors to Ticketmaster.com each month are in discovery mode, meaning they are looking to plan their next big event, but have not yet decided which events to attend. With Promoted Ads, ensure high-intent fans across Ticketmaster’s marketplace see your events.

Promoted Ads Units: Options for Every Campaign

Listings Ads

Accessible to Ticketmaster clients through TM1’s self-serve platform, these ad units ensure your events and attractions appear prominently to fans.

Listing Ads increase event visibility throughout the Ticketmaster marketplace and secure attention-grabbing spots on the homepage for even greater reach.

Key Features of Listing Ads

Listing Ads are a rewarding, low-risk option to elevate awareness of your event and are a great way to get started with Promoted Ads. Here’s an overview of the key self-serve features of Promoted Ads, which are all available within TM1:

Campaign Creation

Fully manage campaign setup, including previewing creatives, managing timelines and setting budget preferences. TM1 leverages your event details and images to generate turnkey ads — no extra content required.

No Budget Minimums

Enjoy the flexibility of CPC campaigns without minimum spend requirements.

Custom Guidance

Promoted Ads remove the guesswork — maximizing budget by recommending CPCs, auto-allocating budget and tracking attribution.

Reporting

Easily track return on ad spend (ROAS), revenue and performance metrics in real-time. Edit or pause campaigns at any time within TM1.

Spotlight Masthead

The Spotlight Masthead showcases your event as the main image on the Ticketmaster homepage — securing premium placement for maximum brand awareness. Ideal for high-impact campaigns, this unit is currently available exclusively through Ticketmaster’s Managed Services.

Display Banners

Display Banners offer premium event visibility through leaderboard and mid-page units across Ticketmaster’s marketplace. As part of this offering, these display ads can sync with programmatic display campaigns, enabling organizers to reach fans in more places on Ticketmaster, using the same set of creative for each listing.

Similar to Spotlight Mastheads, IAB-compliant Display Banners are part of Ticketmaster’s Managed Services, offering high-impact exposure for events that demand attention.

Promoted Ads is constantly evolving with new features to help clients reach fans and sell more tickets. To learn more, visit the Promoted Ads page and explore what’s available and discover how clients are using these solutions to drive incredible results.