Drive Results With TM1’s Self-Serve Marketing Tools

Ticketmaster’s Self-Serve Marketing Solutions

TM1 Marketing offers event organizers a streamlined and scalable solution to enhance their marketing efforts. The Ticketmaster suite of self-serve marketing solutions, such as email and came from codes, supports teams in maximizing audience reach, improving workflow efficiency and making informed marketing decisions.

Audience Segmentation

TM1’s audience segmentation tools empower event organizers to identify and engage the right fans in their database at the optimal moment. By targeting specific audiences with personalized messaging, campaigns achieve higher engagement, conversion rates and ticket sales. Clients benefit from both suggested and custom audience segments, enabling them to reach fans at various stages of the event lifecycle.

For example, TM1 enables custom segmentation of Primary Purchasers, fans who have completed ticket purchases on Ticketmaster, and New Attendees, fans who have scanned into an event for the first time. Distinguishing between these customer segments allows marketers to deliver relevant content, increase overall campaign effectiveness and achieve measurable results.

Campaigns

Promoted Ads

Promoted Ads is the first retail media network built for live. This performance-based advertising solution places events across high-traffic touchpoints on Ticketmaster, driving visibility and demand.

Reporting

TM1 offers intuitive and customizable dashboards directly in the platform, delivering timely campaign analytics with enhanced visualizations. Quick access to reliable data empowers marketers to make informed decisions and tailor reporting views to specific business priorities.

Partnerships

TM1 is continually enhanced through collaborations with leading technology partners and regular platform updates. These ongoing improvements are designed to expand marketing capabilities, open new opportunities and keep event organizers ahead of evolving fan expectations.

Ticketmaster’s focus remains on delivering advanced, data-driven solutions that help event organizers drive growth, increase ticket sales and exceed audience engagement goals.