Enhancing guest experiences and streamlining operations
For nearly 20 years, the Cobb Energy Performing Arts Centre has partnered with Ticketmaster to deliver secure, seamless ticketing and memorable experiences for every guest. By leveraging Ticketmaster’s advanced technology, robust marketing tools and trusted support, the venue continues to set the standard for live entertainment in metro Atlanta.
I’ve been a partner with Ticketmaster for the past 18 years, and I know they will answer my questions quickly and point us in the right direction to solve problems.”
Tom RowlandDirector of Marketing, Sponsorships & Programming
Cobb Energy Performing Arts Centre
Reaching Diverse Audiences With Marketing Solutions
The programming at Cobb Energy Performing Arts Centre is diverse, attracting a wide range of audiences. From world-class ballet to concerts and comedy shows, one evening may host guests in their 20s, while the next welcomes patrons in their 70s.
Ticketmaster’s marketing solutions help the venue reach each new audience segments with precision. Utilizing advanced audience segmentation tools and multi-channel campaign capabilities, the team connects with fans on the platforms they use most. This approach delivers tailored campaigns that boost awareness, drive conversions and fill seats night after night.
Streamlining Venue Operations With TM1
On event day, efficiency is crucial for a positive guest experience. The venue’s staff uses TM1 Entry to manage ingress seamlessly, ensuring guests spend less time in line and more time enjoying the show. Features like the Shareable Attendance link provide real-time visibility into expected attendance. This enables quick updates across teams and supports smooth operations from doors open to curtain call.
Gaining Marketplace Visibility and Fan Confidence
As a trusted global brand, the Ticketmaster marketplace ensures Cobb Energy Performing Arts Centre’s events are highly visible and easy for fans to discover. Patrons feel confident and safe purchasing through Ticketmaster, knowing they are buying verified tickets they can trust for entry. This established trust is a key advantage for any venue looking to maximize its reach.
Ticketmaster is the leader in the market in terms of delivering the best possible experience for getting a ticket and being sure that the ticket works once you get to the building.”
Tom RowlandDirector of Marketing, Sponsorships & Programming
Cobb Energy Performing Arts Centre
Partnering for Success With Trusted Support
Beyond the technology, Cobb Energy Performing Arts Centre values the ongoing, hands-on support from Ticketmaster’s client teams. Whether introducing premium add-ons like the Skyline Lounge experience or testing new fan engagement strategies, Ticketmaster provides the guidance and collaborative expertise necessary to drive innovation. This partnership ensures the venue feels supported at every step.
Looking Ahead: A Future of Innovation and Growth
As a cornerstone of Atlanta’s arts community, Cobb Energy Performing Arts Centre continues to elevate its offerings and expand its impact. Together with Ticketmaster, the venue is poised to explore new ways to leverage technology, enhance fan experiences and deliver world-class performances for years to come.
Ready to see how Ticketmaster can elevate your venue’s guest experience?
Cobb Energy Performing Arts Centre: At a Glance
- Opened: 2007, Atlanta’s first major performing arts facility in over 50 years
- Capacity: 2,750-seat John A. Williams Theatre
- Resident Companies: The Atlanta Opera and Atlanta Ballet
- Programming: Concerts, comedy, ballet and more
Driving Community Impact
Beyond performances, Cobb Energy Performing Arts Centre supports the future of the arts through its nonprofit organization, the ArtsBridge Foundation. This education outreach arm of the Cobb Energy Performing Arts Centre expands access to arts education across Georgia, including the Shuler Hensley Awards (Georgia High School Musical Theatre Awards), giving students and educators transformative experiences that enrich the community.
