Unlocking New Opportunities With Ignite Modules
Ticketmaster Ignite is revolutionizing the way organizations can engage with their fans. As a fully integrated mobile solution, Ignite empowers clients to deliver personalized, interactive experiences directly within their official apps.
Kroenke Sports & Entertainment (KSE), the holding company for the Denver Nuggets, Colorado Avalanche, Colorado Rapids and Colorado Mammoth, recently introduced a series of custom modules with Ticketmaster Ignite, designed to enhance the ticketing experience for fans and create opportunities to drive incremental revenue.
Key Advantages of Ignite Modules
Ticketmaster’s Ignite modules are designed to help event organizers:
- Increase fan engagement and grow revenue from parking, merchandise, concessions, ticket upgrades and more — all in one place.
- Offer seamless, on-brand experiences by integrating ticketing directly into your team’s app with full brand customization, including colors, fonts, images and logos.
- Extend sponsor visibility and loyalty activations.
KSE’s Ignite Module Implementation
KSE is launching Ignite modules across its sports properties through Account Manager and directly within team apps. These modules highlight parking, memberships, merchandise, partnerships and more. Being located directly beneath each fan’s digital ticket, the modules ensure a frictionless, highly visible experience.
Why Is KSE Using Ignite Modules?
KSE’s goal is to create a simple, elevated ticketing experience while generating revenue through upsell and engagement solutions.
Fans spend 90% of their mobile time in apps and check their tickets an average of 10 times after entry. By integrating Ignite modules at these high-traffic moments, KSE can capture fan attention, deliver upsell opportunities and create exclusive experiences, all with just a few taps.
Offering exclusive, in-app experiences with our tickets unlocks powerful revenue streams and allows us to build deeper fan relationships. Ticketmaster Ignite provides us with the flexibility to innovate, enhance the fan experience, and minimize friction at every touchpoint.”
Ricky CasadyVice President of Ticketing, Kroenke Sports & Entertainment
Strategic Collaboration With Ticketmaster
KSE partnered closely with Ticketmaster to strategically plan which modules to include, optimize placement and tailor experiences to align with business objectives. Through focused, in-person strategy sessions, Ticketmaster guided KSE teams on best practices and successful implementation, ensuring every module delivered measurable impact.
The team at KSE has shown they are ready to invest in their technology and take steps towards optimizing their offerings, with a focus on giving fans the best experience possible. With the right strategy in place, KSE has set itself up for success to get the most of what Ticketmaster Ignite can offer.”
Scott AllerSenior Client Development Director, Ticketmaster
Creating Opportunities for Success
With Ignite modules now live, KSE anticipates significant increases in revenue from parking, merchandise, concessions and exclusive offerings driven by in-app accessibility and personalized touchpoints.
Fans are now able to identify must-have upgrades leading up to and at the event. We’re confident these Ignite modules will drive impressive results for our organization, and we’re eager to see the response from fans as we roll out the new features.”
Ricky CasadyVice President of Ticketing, Kroenke Sports & Entertainment
How to Get Started With Ticketmaster Ignite
Ticketmaster clients can launch Ignite modules today via Account Manager or integrate them into team apps with Ticketmaster’s SDK. For guidance on setup or to discuss an Ignite strategy tailored to your unique goals, please contact your Ticketmaster representative.
Ready to explore powerful capabilities like Ignite modules? We’d be happy to show you how we’re innovating the fan experience and empowering our clients with powerful solutions directly within their app.
