For nearly a century, the Orpheum Theatre Group has been at the heart of Memphis’s vibrant arts community. Its stage has hosted world-class Broadway shows, legendary performers and local productions that continue to inspire generations. Behind that success lies a long-standing partnership with Ticketmaster, which has helped the venue deliver the same high-quality experience behind the scenes as audiences see on stage for over 20 years.
“We’ve partnered with Ticketmaster for as long as I’ve been with the company,” says Marilyn Sims, Senior Director of Ticketing & Patron Services. “It’s been a great relationship that continues to grow stronger each year.”
A Partnership Rooted in Trust
As the only Broadway theater in Memphis, the Orpheum Theatre relies on Ticketmaster’s scale and technology to expand its reach and deliver exceptional service.
Ticketmaster’s strength is being global, even though we’re local, they help us reach people far beyond Memphis, and they get the message out much faster than we can on our own.”
Marilyn Sims
Senior Director of Ticketing & Patron Services, Orpheum Theatre Group
Safe, Seamless Entry With SafeTix
From the moment a ticket is purchased to the instant a patron finds their seat, Ticketmaster’s SafeTix™ technology powers a smooth and secure experience. SafeTix has transformed entry operations, replacing paper tickets with encrypted mobile passes that ensure each scan is valid and safe. “It’s hard to duplicate a ticket now,” Sims explains. “That’s cut down on chaos at the doors and made everything run more smoothly.”
With a rotating barcode and real-time validation, SafeTix provides peace of mind for both patrons and staff, ensuring a fast, secure experience on event day.
Empowering Patrons With Account Manager
For its large subscriber base, the Orpheum Theatre relies on Account Manager, Ticketmaster’s digital hub for managing season tickets. Patrons can easily exchange seats, send tickets to friends or manage renewals. “It works really well for us,” says Sims. “Some of our older patrons take a little longer to adjust, but once they understand it, they love the convenience.”
The Orpheum Theatre also leverages Ticketmaster’s Seat Flex Plan tools within Account Manager. With Flex Plans, patrons can curate their own package of shows they want to see, encouraging repeat attendance and deeper engagement with programming.
Marketing Visibility That Expands Reach
Ticketmaster’s marketing solutions and expansive marketplace also help the Orpheum Theatre connect with new audiences. Through digital placements, email promotions and featured listings, the theatre’s shows are discoverable to millions who actively browse the Ticketmaster platform.
This increased exposure helps ensure that every production, from Broadway tours to local performances, reaches audiences ready to engage.
Ticketmaster’s marketing really helps us reach our patrons. We see our shows featured on different pages, and that makes it easier for people to find us.”
Marilyn Sims
Senior Director of Ticketing & Patron Services, Orpheum Theatre Group
Looking Ahead: Building on a Foundation of Excellence
As one of Memphis’s most beloved institutions, the Orpheum Theatre Group continues to evolve while honoring its rich legacy. With nearly a century of history and a steadfast commitment to the performing arts, the organization remains dedicated to delivering unforgettable experiences for every patron.
Together with Ticketmaster, the Orpheum Theatre is embracing new technology, streamlining operations and enhancing digital engagement, ensuring that each performance is as seamless behind the scenes as it is magical on stage.
Ready to see how Ticketmaster can elevate your venue’s guest experience?
