Ticketmaster has officially launched All In Prices in the U.S. displaying the full price of tickets, including all fees (before taxes), upfront from the moment fans begin shopping. A move that helps fans make informed decisions, budget with confidence, and avoid surprises at checkout.
Ticketmaster has long advocated for all-in pricing to become the nationwide standard so fans can easily compare prices across all ticketing sites, and we commend the FTC for making that a reality. Paired with the recent executive order targeting abuse in the secondary market, it marks a meaningful step forward for our industry and we’ll continue pushing for additional reforms that protect both artists and fans.”
Michael Wichser
Chief Operating Officer, Ticketmaster
In addition to All In Prices, Ticketmaster has also introduced other changes that help inform fans.
Here’s What Ticketmaster Is Doing To Create a Better Fan Experience:
- Showing the full price upfront. Fans now see the full cost of their ticket, including all service fees, before taxes, upfront. A consistent experience that makes cross-shopping easy.
- Telling fans their exact spot in line. From the moment fans join a queue they’ll know exactly where they are in line and how many fans might be in front of them, helping them decide if they want to stick around.
- Giving real time sale updates. For the most popular shows, where anticipated wait times could exceed 30 minutes or longer, Ticketmaster now offers real-time updates. As fans are waiting in the queue, they get the tour’s price range upfront and updates on ticket availability as well as notifications if a new event date is added.
- Fighting more bots harder than ever. We now block an average of 200 million bot attempts every day, stopping them from stealing tickets meant for real fans. In 2024 alone, we blocked over 53 billion bot attacks, a more than 5x increase from 2019.
- Helping artists stand up to scalpers. Scalpers often charge fans 2x or more the original price and keep 100% of the profit. Ticketmaster continues to advocate for artists to have the ability to cap resale prices on their tickets and provides them the option to use a Face Value Exchange where fans can buy and sell tickets only at the original price paid.
Together these improvements help inform fans throughout the entire ticket buying process, empowering them with the information they need to make decisions and secure their tickets with ease.
