Ticketing That Delivers Straight to Your App

Ticketing Innovations That Bring the Fan Back to Your App

Fans spend 90% of their mobile time in apps and check their tickets an average of 10x after entry—just a few of the reasons Ticketmaster continues to focus on mobile innovation. The Ticketmaster App has seen a 32% year-over-year increase in unique downloads, now reaching 30+million monthly active users. That scale directly benefits clients, as new mobile-first features help direct this high-intent traffic into client app environments—extending reach and impact. These insights are shaping tools that help fans easily find and manage tickets, access key event details and reduce event-day confusion for a smoother, more connected experience.

The latest mobile-first features meet fans where they are. They can now access all their tickets in one place through the Ticketmaster App and seamlessly transition into your app. This direct flow of traffic increases visibility, expands your reach, and creates new ways to engage with fans. Custom and pre-built content modules and links—easily added in minutes with Ignite CMS or now directly into Apple Wallet passes—transform routine ticket checks into valuable brand touchpoints that drive engagement and unlock new revenue.

Unified Ticket View: Driving Fans to Your App

In the Ticketmaster App, fans can now see all tickets tied to their account—from single tickets to season tickets. When they select a ticket, they’re seamlessly directed to the client app to view and manage.

Why It Matters:

• Drives Ticketmaster app users into client apps
• Reduces box office support calls and confusion
• Enables deeper fan engagement at key moments
• Simplifies ticket access and management across events
• Delivers a smoother, stress-free event-day experience

Ignite: Fueling Fan Relationships

Driving more fans into the app creates the opportunity—but clients also need simple, effective ways to engage them once they’re there. 

The new Ignite content management tool lets clients easily build and launch branded content on digital tickets in minutes—right from their existing Account Manager portals. Clients can choose to add pre-built modules like venue directions or build their own custom modules–like upsells or sponsor promos–making it easy to customize and engage with fans with just a few clicks.

Why It Matters:

• Drives app engagement with targeted content
• Boosts revenue through upsells, concessions and merch
• Extends sponsor visibility and loyalty activations
• Delivers a smoother, more connected fan experience

Enhanced Apple Wallet: Unlock Fan Engagement with One Tap

The redesigned passes for Apple Wallet now feature team branding, dynamic content and one-tap links back to client apps— turning every wallet interaction into an opportunity to engage. Clients can now easily add content modules like parking, weather or venue information, as well as popular features like “Find My Friends” or the new Apple Featured Playlist.

The Playlist module is one of the newest additions and includes the ability to link to an Apple Featured Playlist—a curated music experience created by the team or venue to energize fans ahead of the event. 

These touchpoints streamline event-day logistics, reduce confusion, unlock revenue and help increase pre-event engagement with fans.

Why It Matters:

• Extends client branding into the Apple Wallet passes
• Drives fans back into the client app
• Increases engagement and revenue through high-impact mobile touchpoints
• Enables you to deliver pre-event info and upsells right to the fans lock screen

More Fan Innovations to Come

From Unified Ticket View to Ignite CMS to Enhanced Apple Wallet, these innovations do more than modernize the fan experience—they actively drive fans into your app. With 30+ million fans engaging through the Ticketmaster App each month, the opportunity to expand your reach and strengthen your brand has never been greater.

Ticketmaster’s mobile-first solutions are designed to meet fans where they are—and bring them straight to you. These mobile enhancements are supported by Ticketmaster’s partnership with leading mobile technology providers, such as Yinzcam, an industry leader in fan-facing mobile app experiences. As one of several collaborators helping shape over 150 client apps, Yinzcam plays a key role in delivering the seamless integrations and scalable tools that power today’s mobile-first fan journeys. 

Clients ready to customize digital tickets with Ignite CMS can log into Account Manager or TM1 for Apple Wallet passes to get started.

Not a client? Explore how Ticketmaster is building products for the moments that matter.