Empower Fans to Buy Early with Verified Resale Options
As the live event industry continues to grow and evolve, so do fan expectations for a flexible, secure ticketing experience. Ticketmaster Resale gives fans the confidence to buy tickets early—knowing they have the option to resell if plans change. For promoters, venues, and event organizers, this drives higher upfront sales, greater visibility into inventory and peace of mind knowing fans are buying and selling within one trusted, verified marketplace.
See how resale helps fill venues and unlock new revenue opportunities.
Why Fans Prefer Secure Resale
More than 88% of fans say the ability to resell a ticket influences whether they purchase early. Ticketmaster Resale gives them that flexibility—within the same marketplace where they purchased their original ticket. Whether plans change and a fan needs to sell their tickets or whether a better seat becomes available, fans can securely list and buy tickets with just a few clicks.
How Resale Protects Fans
Unlike unregulated third-party sites, Ticketmaster Resale ensures every ticket is verified, traceable, and digitally delivered. This built-in security gives fans confidence they’re purchasing legitimate tickets, while giving event organizers full visibility into inventory from purchase to entry. Mobile-first, digital ticketing adds another layer of protection by tying each ticket to a verified Ticketmaster account.
One Ticket Marketplace for More Transparency
With all primary and resale tickets in one place, Ticketmaster Resale simplifies the fan experience while giving organizers a single, secure source for sales, insights and communication. By showing all available inventory in one trusted marketplace, fans can easily compare options and find tickets that fit their budget—whether purchasing for the first time or looking for a better seat. And with All In Prices, fans see the total cost of each ticket, including fees (excluding taxes), right from the start, helping them make more informed decisions and boosting buyer confidence. It’s fan flexibility with control—delivering what fans want while empowering promoters, venues and event organizers with full transparency and important insights to make smart business decisions.
See how resale data also supports stronger fan communications in Create Better Fan Experiences and Personalized Communication with Ticketmaster Resale.
Learn more about how Ticketmaster Resale can elevate your next event.
