Project Admission is expanding its partnership with Ticketmaster as a new Distributed Commerce Channel Partner, giving Ticketmaster clients additional flexibility in how premium inventory, group sales and value-add offers are created, sold and fulfilled across the U.S. and Canada.
Through Project Admission, clients can deliver seamless, fully branded purchasing experiences for fans while maintaining control over how these offers are managed and fulfilled.
Expanding an Existing Partnership
Project Admission may already be familiar to many Ticketmaster clients as a Nexus partner, where its tools have been used for premium-hospitality sales and to enable season ticket holders to group purchase and split season ticket inventory. This new partnership expands that relationship into the Distributed Commerce portfolio, extending Project Admission’s capabilities to additional clients and events.
This expanded integration will unlock the opportunity for clients to elect either pathway to partner with Project Admission, offering them new ways to manage inventory and create tailored purchasing experiences.
How It Works
Project Admission leverages Ticketmaster’s Partner API to power custom splash pages that support premium, group, and value-driven sales experiences.
Fans complete their purchase without ever navigating off the custom shopping experience, while tickets are securely delivered via a Ticketmaster claim link. In this model, Project Admission serves as the merchant of record, helping clients deliver streamlined, branded purchasing experiences with minimal friction.
Activation in Market: Omaha Performing Arts Center
Omaha Performing Arts Center successfully used this integration, with Project Admission powering a dedicated splash page that supports premium and group-focused offerings. This approach allows organizations to tailor sales experiences to specific audience segments while maintaining secure ticket delivery and operational efficiency.
We have been excited to partner with Project Admissions and to open new avenues for selling tickets in different ways, from gating the storefront to creating a streamlined holiday sale offer. Project Admissions has been able to help us generate revenue that may have otherwise been missed.’
Ashley Voorhees
Vice President of Patron Services,
Omaha Performing Arts
Available Now in the U.S. and Canada
Project Admission is now available to Ticketmaster clients across the United States and Canada, adding another flexible solution to the growing Distributed Commerce ecosystem.
As Distributed Commerce continues to evolve, partnerships like this help clients meet fans where they are — while supporting more sophisticated sales strategies, branded purchasing experiences, and flexible fulfillment models.
Learn More
To learn more about Project Admission’s technology and services, please contact [email protected].
