Turn Fan Interactions Into Insights
Fans expect more than just a ticket—they expect a seamless, mobile-first experience. From buying a ticket to entering the venue, ordering concessions, and participating in loyalty programs, digital ticketing is no longer just a convenience—it’s a necessity. For venues, promoters and event organizers, a well-planned mobile strategy is key to unlocking new revenue streams, increasing fan engagement, and boosting retention.
Creating a Connected Digital Ecosystem for Live Events
Through Ticketmaster’s Nexus Partner Program, venues, teams and promoters gain access to innovative mobile-first solutions that extend far beyond the ticket. Nexus partners help clients build connected ecosystems that integrate digital ticketing, in-seat ordering, loyalty engagement and real-time updates—turning every fan interaction into an opportunity to drive value.
In 2024, mobile ticketing adoption grew by 50%
This growth was led by collegiate athletics and emerging sports leagues, however more organizations are continuing to invest in self-integrated mobile platforms that personalize the fan journey while delivering frictionless experiences fans expect.
Delivering Real Benefits to Fans
The shift to mobile-first and insight-led experiences isn’t just improving backend operations—it’s directly enhancing the fan experience.
- Faster, Smarter Entry: Mobile and biometric ticketing reduce lines and streamline gate access.
- Seamless On-Site Spending: In-seat ordering and contactless payments make purchases faster and easier.
- Personalized Journeys: Fans receive relevant push notifications, offers and content based on preferences.
- Loyalty That Connects: Integrated reward programs deliver real value tied to attendance, engagement and purchases.
These innovations are eliminating friction and adding personalization—making every event feel more tailored, more rewarding and more memorable to each fan.
Mobile-Driven Results That Impact Your Bottom Line
Mobile-first strategies do more than improve convenience; they generate real business results:
- 2.2x Higher Gross Transaction Value (GTV): Fans who favorite events in mobile apps spend significantly more.
- Higher Per-Cap Spending: Integrated mobile ordering and contactless payments increase food, drink and merchandise sales.
- Deeper Fan Engagement: Real-time updates, personalized push notifications and loyalty programs keep fans connected long after the event ends.
The Future of Ticketing is Mobile
The demand for mobile-first ticketing at live events is only accelerating. Fans don’t just want mobile—they expect it. Without a cohesive mobile ecosystem, venues risk falling behind.
With the Ticketmaster Nexus Partner Program, you can access best-in-class digital solutions that help you create seamless, data-driven experiences and maximize every moment to give once in a lifetime experiences to your fans.
Ticketmaster clients can read the full report now.
Or click here to learn more about becoming a Ticketmaster client.
