Today’s multi-use venues are some of the most complex operating environments in live entertainment. The same building might welcome a hockey game one night, a basketball game the next, and a sold-out concert later that week, with each event bringing different seating configurations, ticketing strategies, operational needs, and fan expectations. Behind every transition are venue […]

Muse is a new AI product that lets people create and interact with their own personalized agent, known as a Muse. Ticketmaster is available as a connector in Muse, helping bring relevant live events and ticket options into the moments when fans are planning what to do next.

With 33.2M fans opening the Ticketmaster App across 117.6M sessions to date in 2026, the latest app update brings fans a more personalized way to discover events, follow what they love and keep track of what they want to see next. The new Ticketmaster App makes it easier for fans to discover more live events. […]