Lucky Seat, a new member of the Distributed Commerce Channel Partner Program, helps promoters, teams, venues and shows throughout the United States reach new audiences through a digital lottery platform where fans can enter for a chance to purchase a ticket. With a highly engaged audience of over 5 million fans, Lucky Seat helps drive demand, fill seats and create excitement — all while offering fans a unique way to access live entertainment.
How Lucky Seat Works
Real Fans Get Lucky
Lucky Seat’s digital lottery gives fans the opportunity to enter for a chance to purchase tickets — often at a discounted price — for an array of live entertainment experiences, including Broadway shows, sporting events, family shows, exhibitions and concerts.
For high-demand events, Lucky Seat can discreetly sell exclusively held seats, giving all fans a chance to purchase tickets and attend sold-out events. For events with distressed inventory or price points, Lucky Seat helps stimulate demand by gamifying the purchase process — offering fans the opportunity to purchase tickets at a discounted rate in a fun, engaging way.
Connecting With a Highly Engaged Audience
Lucky Seat attracts a dedicated audience of live event enthusiasts who regularly attend several events each year. Fans using the platform are primarily ages 35-64, while 76% of ticket purchasers are women. Lucky Seat has a strong presence across the United States with members in every major market, making it a powerful way to reach new audiences and drive ticket sales.
Best Practices for Success
To maximize results with Lucky Seat, event organizers can follow these best practices:
Commit to Awarding Winners: Ensure each event has available tickets to engage fans and drive participation.
Set the Right Price Point: Most lottery tickets, including all fees, are priced between $25 and $49.
Strategic Seat Allotment: While specific seat locations aren’t guaranteed, winners can be placed in sections that need to be filled.
Flexible Lottery Timing: Hold lotteries early to generate word-of-mouth marketing or closer to the event for last-minute sales.
Early Success With Ticketmaster Clients
Since launching its integration with Ticketmaster, Lucky Seat has become a valuable addition to clients’ distribution strategies. In just the first few months of availability, Ticketmaster clients using Lucky Seat have driven over 20,000 incremental ticket sales. This early momentum highlights the platform’s ability to expand reach and generate new revenue opportunities.
Our partnership with Ticketmaster has helped significantly streamline operations. Ticketmaster’s API simplifies the management of large-scale digital lotteries, allowing box offices to eliminate the need for ticket fulfillment, printing, and stuffing. This has significantly reduced the workload, enabling us to award more ticket sales through entries at the presenter’s discretion, which in turn helps fill seats that would otherwise go unsold.”
Russ BelinGeneral Manager, Lucky Seat
Get Started With Lucky Seat
Lucky Seat makes it simple to engage with new audiences, drive ticket sales and build excitement for your event. As part of Ticketmaster’s Distributed Commerce Channel Partner Program, Lucky Seat is ready to be activated via our Partner API capabilities.
Join the growing list of event organizers using Lucky Seat to drive incremental sales and elevate their distribution strategy.
If you’re a current client, please contact your Ticketmaster representative to get started.
Not a current Ticketmaster client? Click here to learn more about Ticketmaster’s Distributed Commerce Partner Program or get in touch to talk about the benefits of partnering with Ticketmaster for your next event.
Learn More About Ticketmaster’s Channel Partner Program
Fans discover events in different ways. The Channel Partner Program is an opt-in model that allows you to distribute ticketing inventory through leading e-commerce and travel booking platforms. You will always choose which partners to work with, as well as the pricing and promotional offers that work best for your sales strategy.
