SÃO PAULO, BRAZIL –Tuesday, November 18, 2025 – Ticketmaster, the world’s leading ticket marketplace, today announced the acquisition of BaladAPP, a premier ticketing company with deep expertise in sertanejo, one of the country’s most popular music genres, and a strong presence in the Central-West region. This acquisition marks a significant step in Ticketmaster’s continued investment in Brazil and Latin America, reinforcing its commitment to connecting fans with the events they love, wherever they are in Brazil.
Since entering the Brazilian market two years ago, Ticketmaster has built a thriving business, achieving milestones that reflect both its technological innovation and market leadership. In the first half of this year alone, the company supported over 2,000 partner events –a growth of more than 200% compared to 2023. To date, more than 5 million tickets have been sold in the country.
The acquisition of BaladAPP further strengthens Ticketmaster’s position in Brazil’s live entertainment industry. Founded in 2014, BaladAPP is recognized for its robust suite of tools designed to assist in the sales, control, and oversight of events such as concerts, parties, festivals, and clubs, BaladAPP has built a reputation for excellence in event management. The platform enables producers to reach over 6 million registered users, with more than 8,000 new users joining daily. With a portfolio that supports over 200 event producers across 167 cities, BaladAPP has proven itself as a trusted partner in Brazil’s vibrant live entertainment sector. Its expertise in regional markets and deep understanding of local fan behavior strategically complement Ticketmaster’s global technology and market reach.
With this acquisition, Ticketmaster will deepen its relationship with local event organizers and bring next-generation technology to a high-growth market.
“This acquisition is a natural next step in our journey to expand Ticketmaster’s presence across Brazil. BaladAPP’s deep connection with local promoters and fans, especially in fast-growing regional markets, allows us to deliver smarter, more tailored solutions that reflect the unique energy of Brazil’s live entertainment scene.”
Adam Newsom
EVP, Latin America at Ticketmaster
BaladAPP’s platform delivers advanced technology for issuing physical and digital tickets, real-time data management, and access control before, during, and after events. Its proprietary queue system and customizable interface enhance the integrated event management experience by delivering greater agility, security, and reliability.
By integrating BaladAPP’s solutions with Ticketmaster’s global expertise and resources, the combined entity will deliver enhanced ticketing solutions and a seamless event experience, including CRM tools, business intelligence (BI), facial recognition, and ticket insurance. This acquisition enables Ticketmaster to deepen its relationship with local event organizers while introducing cutting-edge technology to a market with high growth potential.
“We’re very excited about this partnership. BaladAPP shares our commitment to innovation and excellence. Together, we’ll offer even more robust solutions and contribute to strengthening the live entertainment ecosystem in Brazil,”
João Carlos
CEO of BaladAPP
BaladAPP will be integrating into Ticketmaster Brazil’s operations under the leadership of João Carlos, ensuring a seamless transition for partners and fans while benefiting from Ticketmaster’s global technology and scale.
This acquisition underscores Ticketmaster’s global strategy of combining local expertise with world-class innovation, ensuring that fans across Brazil—whether at small clubs or massive festivals—have access to the industry’s best ticketing technology and live experiences.
For more information about Ticketmaster and BaladApp, please visit Ticketmaster and BaladAPP.
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About BaladAPP
Founded in 2014, BaladAPP quickly rose to prominence in Brazil’s event management market, particularly within the sertanejo segment. Backed by top music names like Gusttavo Lima, one of Latin America’s biggest stars, the company has established itself as one of Brazil’s leading ticketing platforms. Known for its cutting-edge technology, personalized service, and high-performance sales, BaladAPP operates in all Brazilian states and has a proven track record in international events, offering full-service solutions for concerts, festivals, sports events, and cultural experiences.
