KEY TAKEAWAYS
- SM Prime and Ticketmaster have partnered to launch SM Ticketmaster, a new ticketing service for fans, promoters, organizers and venues in the Philippines.
- The partnership brings together Ticketmaster’s global technology, product innovation and fraud prevention expertise with SM Prime’s local market experience.
- SM Ticketmaster will serve concerts, sports and other live events.
MANILA, PHILIPPINES: SM Prime Holdings, Inc. and Ticketmaster today announced the launch of SM Ticketmaster, a new ticketing service that marks Ticketmaster’s entry into the Philippines.
SM Ticketmaster will provide ticketing services currently offered through SM Tickets, supporting fans, promoters, organizers and venues across the country’s growing live entertainment market. The launch comes as demand for live experiences in the Philippines continues to rise, from club shows and major concerts to sports and other live events.
The new service combines Ticketmaster’s global ticketing technology, product innovation and fraud prevention expertise with SM Prime’s local operating experience and deep knowledge of the Philippine market.
“Our goal is to make the ticket-buying experience more reliable, secure and convenient for customers,” said Jeffrey C. Lim, President of SM Prime. “Through this partnership, we are combining Ticketmaster’s global ticketing technology with our local operating expertise to support the next phase of live entertainment in the Philippines.”
SM Ticketmaster will partner with third-party venues, promoters and other ticketed experiences across concerts, sports and live events. It will also support SM Prime’s owned venues, including SM Mall of Asia Arena, SMDC Festival Grounds and the soon-to-launch SM Seaside Cebu Arena.
“Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion,” said Jim Kotsonis, Regional Vice President, APAC, Ticketmaster. “SM Ticketmaster will give fans a simpler way to buy tickets and organizers stronger tools to manage their events.”
Led by Mike Mangubat, SM Ticketmaster will provide end-to-end ticketing services for promoters, organizers and venues, including event operations, marketing and comprehensive customer service.
