KEY TAKEAWAYS
- Fans now have more verified ways to buy and sell concert tickets at face value.
- Ticketmaster is extending ticket verification to CashorTrade’s long-standing fan-to-fan marketplace, reflecting shared support for face value resale.
- CashorTrade offers a unique and transparent fan-to-fan experience, including buyer-seller communication and seller choice, helping tickets stay with real fans.
Expanding Face Value Resale
Ticketmaster is launching an integration with CashorTrade that allows verified Ticketmaster concert tickets to be resold on CashorTrade’s fan-to-fan marketplace at face value or below.
“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said David Marcus, EVP of Music at Ticketmaster. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artist terms.”
The integration builds on Ticketmaster’s Face Value Exchange, launched in 2019 to give artists the option to cap resale prices. It expands where fans can buy and sell tickets at the original price while maintaining ticket authenticity through Ticketmaster’s verification technology, and is available on select tours now.
Partnering with a Trusted Face Value Resale Community
Founded in 2009, CashorTrade is the pioneer of the Face Value Movement, building a community-driven marketplace rooted in profile transparency and peer accountability. The platform is trusted by artists including Phish, Stick Figure, Waxahatchee, Daniel Donato, Umphrey’s McGee, Joe Russo’s Almost Dead, The Heavy Heavy, Pigeons Playing Ping Pong, moe., Neal Francis, The Disco Biscuits, and Kitchen Dwellers.
“What started in the parking lots as a fight for fairness has grown into something much bigger,” said Brando Rich, CEO and Co-Founder of CashorTrade. “This integration gives fans more freedom to buy and sell authenticated tickets at the artists’ original prices.”
How to Buy and Sell Face Value Tickets Through CashorTrade
- Ticketmaster tickets can be listed on CashorTrade
- Tickets are authenticated using Ticketmaster’s verification technology
- Listings are capped at or below true face value — no markups
- Sellers can choose who they sell to
- Buyers receive a newly issued ticket from Ticketmaster in the CashorTrade app
Benefits for Fans and Artists
Fans
- Verified concert tickets at face value
- Transparent fan-to-fan resale
- Reduced risk of fraud and price inflation
Artists
- Expanded face value resale options
- Stronger alignment with the Face Value Movement
- Greater confidence that tickets stay with real fans
