Nothing dominated the industry last year like the rapid shift to digital tickets – when the promise of the ticket became fully realized. Tickets are more than just entry – they are an opportunity to enhance your fans’ experience and keep them coming back for more.
As the connection between our clients, fans and the experiences they crave, Ticketmaster drives innovative ways to extend the ticket far beyond the event lifecycle, aided by Ticketmaster’s Nexus Program. Through Nexus, we connect nearly 90 of the entertainment industry’s leading technology providers with more than 450 clients with 1,800+ custom integrations.
Read below for spotlights on key industry trends over the past year and how our Nexus Certified Partnerships provided simple solutions to meet fan needs. Current client? Read the full 2022 Nexus Year in Review.
It’s a Young World After All
The world’s getting younger — Millennials and Gen Z now comprise nearly 2/3rds of the global population. And with every generation comes a shift in priorities — such as Millennials’ preference for experiences. Last year, we saw a 300% increase in the adoption of specialty ticketing integrations, like season passes, seat upgrades, text and group ticketing. Clients flocked to these partners to meet Millennials’ and Gen Z’s expectations of more convenient and simpler access to their next night out.
Move Over e-Commerce
Fans of all ages demonstrate increasing comfort with mobile technology. They are now more connected and reliant on their mobile devices, resulting in less e-commerce and more m-commerce. In fact, we saw 50% more Ticketmaster.com transactions completed on a mobile device compared to 2019. The pandemic, in large part, drove this cultural change as consumers turned to online commerce due to worldwide lockdowns. When live events returned, the world changed. And our clients were ready to experience the benefits of mobile-forward fan interactions. Nowhere was that more evident than with Arts & Family clients – growing their mobile solution adoptions by 900% last year.
What’s on Our Radar
Innovation is in our DNA. Our clients rely on us to keep a pulse on the emerging trends impacting every sector, so we can continue providing best-in-class solutions and greater functionality to advance the entire ticketing industry. Stay tuned as we explore partnerships that improve security and in-venue experiences through new fields like biometrics and virtual and augmented reality.
To learn more about how our Nexus partnerships can drive flexible solutions for your business, please contact us by completing this form.
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