Connecting Fans to Local Experiences
With more than 2 million monthly Google searches for city-based event queries, the data shows that fans are actively looking for things to do where they live or travel. Ticketmaster has launched a smarter way to drive event discovery and connect fans with local experiences and events. The new City Guides are now live for London, Los Angeles and New York City, with rollouts planned across many more global markets.
These curated, city-focused pages boost event discovery in their respective cities, surface events through high-intent search traffic and increase event visibility across live music, sports, theater and entertainment.
Designed to Drive Discovery
City Guides are designed to meet that demand—giving fans a citywide view of upcoming events and making it easier to discover and purchase tickets in just a few clicks. Fans can also now view destination pages globally by switching their country view.
Strategic Benefits for Your Events:
- Increased visibility for events in key cities via curated and automated content
- Expanded reach through global SEO, AI-enhanced search and organic discovery
- Mobile and app support to meet fans where they are
Whether fans are browsing by event type, location or date, City Guides offer a tailored discovery experience that keeps them engaged—and drives more traffic to events in top destinations.
Powering Smarter Event Discovery
Fans gain a streamlined way to find live event experiences in the cities they care about. Clients benefit from smarter placement, higher event visibility and increased chance of conversion. As part of Ticketmaster’s ongoing commitment to event discovery and helping clients grow demand, City Guides are another step in unifying the global fan experience.
City Guides build on Ticketmaster’s growing suite of marketing solutions designed to drive event discovery across every touchpoint. Alongside initiatives like the Distributed Commerce Affiliate and Channel Partner program—which surfaces events in top platforms like Spotify, Shazam and TikTok—City Guides give clients even more ways to reach fans where they already are. From in-app discovery to curated destination content, City Guides continue to build on the success of existing tools, technologies and integrations that convert interest into ticket sales.
Turning Discovery Into Demand
City Guides offer a powerful new way to connect events with the right fans at the right time. As search traffic continues to grow and city-based, destination-focused content gains momentum, this discovery-first approach helps drive more traffic, increase visibility and convert interest into ticket sales.
Not a Ticketmaster client? Learn more about how Ticketmaster can help get your event discovered.
