Always-On Live Event Marketing

Automatic Exposure, Maximum Reach

Ticketmaster’s marketing solutions are designed to put fans at the center of every marketing strategy. With a priority on innovation, impact and audience growth — Ticketmaster is delivering tools and partnerships that connect events with fans globally while driving results that organizers can measure.

Discovery

SEO

Most fans start their event search online, making SEO critical for event success. Ticketmaster is optimized for search engines, offering quick load times, search-friendly event content and robust discovery features. Strong SEO increases click-through rates, reduces bounce rates and drives ticket conversions, connecting more fans with the events they want.

Distribution Partners

Ticketmaster’s Distributed Commerce team is dedicated to developing partnerships that connect events with new audiences beyond the marketplace. Ticketmaster partners with the world’s most innovative brands to make it easy for fans to discover and purchase tickets on their favorite platforms.

With Affiliate Partnerships, events gain exposure automatically on high-traffic platforms like TikTok, Spotify, Facebook, Snapchat and more.

Always-On Marketing

Automated Marketing Alerts

Automated marketing alerts ensure high-impact exposure across email, web, app notifications and more. These alerts are intelligently triggered based on fan interests, prior engagement and even behaviors like cart abandonment — reaching the right audience at each stage of the event lifecycle.

For example, when a fan favorites a team, venue or artist, they automatically receive customized alerts about upcoming events. Or if a fan abandons a cart, they can be reminded with tailored messaging that encourages them to complete their purchase. By delivering timely and relevant communications, organizers can boost discovery, increase engagement and drive incremental ticket sales.

Unmatched Scale of Ticketmaster’s Marketplace

As the global leader in ticketing products and services, Ticketmaster connects events to a global audience and empowers organizers to increase event visibility and reach more fans with every listing.

Explore the next part of this series to learn how self-serve tools in TM1 can take event marketing to the next level.