Five Tips to Maximize Results With GetYourGuide

Optimizing Your Event Listings on GetYourGuide

Working with an Online Travel Agency (OTA) like GetYourGuide opens the door to reaching audiences around the world, but success starts with understanding how each OTA operates and tailoring event listings accordingly.

According to a comprehensive study by GetYourGuide, businesses listing on the platform see a 16% increase in direct bookings and a 41% growth in overall revenue. Factors such as imagery, descriptions and reviews all influence how consumers perceive events and, ultimately, how well they will perform.

In this article, Chris Hohorst shares key insights and actionable tips to help Ticketmaster clients build a successful distribution strategy.

Best Practices for Working With GetYourGuide

To help events stand out and succeed on GetYourGuide, follow these proven strategies that optimize visibility, appeal and conversion:

1. Use High-Quality Imagery
   
   Capture the energy and excitement of your event with vibrant, professional photos. GetYourGuide’s audience is often short on time and looking for memorable experiences. Using images that convey atmosphere and authenticity can make your listing more compelling.
   
2. Write Clear, Concise Event Descriptions
   
   Event descriptions should quickly communicate what fans can expect. Clarity is key, not only for understanding but also for improving visibility in search results. Focus on the experience and highlight unique elements.
   
3. Encourage Fans to Leave Reviews
   
   Reviews are one of the most influential factors for customers in the decision-making process, especially in travel. 9 out of 10 travelers on GetYourGuide read reviews before making a purchase.
   
4. Offer Tiered Pricing and Flexible Options
   
   Listings that include multiple price points, such as general admission, premium seating or VIP access, perform best. Providing consumers with choices helps them find the right fit for their budget, increasing the likelihood of conversion and repeat interest.
   
5. List Your Events Early in the Sales Cycle
   
   Nearly 31% of people booking leisure activities on GetYourGuide, such as shows, concerts and games, tend to book over 16 days in advance. Give GetYourGuide’s consumers the option to plan their next activity as far in advance as possible.

Alongside these key best practices, GetYourGuide is providing partners with the tools to succeed on the platform through consistent product innovations such as AI-powered review management.

How to Get Started

Ticketmaster clients can get started with GetYourGuide by partnering with a Channel Manager, like Redeam or Ingresso. Channel Managers streamline the process of connecting events to new platforms, offering a one-to-many integration that unlocks multiple partnerships at once.

Need help? Our team is here to support you at every step. Please reach out to your Ticketmaster representative or email us at [email protected] with any questions.

Want to Learn More About the Distributed Commerce Partner Program?

We’ve developed a guide to help you understand the Distributed Commerce Partner Program and envision how distribution can be an integral part of your sales strategy. Explore this series, which features key insights from leaders at Ticketmaster.

Discover how the New York Yankees leverage the Distributed Commerce Channel Partner Program to sell thousands of tickets each season.