As a global leader in live entertainment, Feld Entertainment creates unforgettable moments through iconic productions like Ringling Bros. and Barnum & Bailey®, as well as high-energy, large-scale touring events such as Monster Jam® and Monster Energy AMA Supercross.
Behind these fan-first experiences is a need for operational scale, reliable ticketing infrastructure, and data-driven marketing. Central to Feld Entertainment’s continued success is its long-standing partnership with Ticketmaster.
In this series, Windy Reeves, Senior Director of Event Marketing & Sales, shares how Feld leverages Ticketmaster’s advanced ticketing and marketing solutions to expand its reach and continually elevate the fan experience.
Enhancing the End-to-End Fan Experience with Ticketmaster
Feld Entertainment is committed to delivering exceptional experiences before, during, and after every live event. Ticketmaster supports this mission by streamlining ticket discovery, purchase, and venue entry, helping ensure a seamless, secure, and reliable journey at scale.
From on-sale through event day, Ticketmaster’s platform enables Feld Entertainment to manage demand efficiently while maintaining a fan-first experience. Post-event insights and fan feedback further help inform future planning, allowing Feld to refine marketing strategies and continuously improve performance across its global portfolio of events.
Dedicated Marketing Support
Ticketmaster works closely with Feld Entertainment to deliver marketing and ticketing solutions aligned to specific business objectives, tour strategies, and audience segments.
With guidance from Ticketmaster’s marketing and client success experts, Feld continually evolves its strategies, to leverage insights and proven tools, to drive meaningful results and long-term growth.
Feld Entertainment is a great example of how clear communication and shared goals can create a strong partnership. Windy and her team approach each campaign with a forward-thinking mindset, and always look for new ways to leverage Ticketmaster’s tools and capabilities to drive results.”
– Kayla Burgett, Ticketmaster Client Marketing Manager
READ NEXT: How Feld Entertainment Powers Growth With Ticketmaster Tools
Partner With Ticketmaster to Accelerate Your Growth
Ready to learn how Ticketmaster’s tools and expertise can help elevate your live event business? Get in touch to explore how a strategic partnership can support your growth goals.
