As a global leader in live entertainment, Feld Entertainment manages marketing and event teams across multiple regions throughout the United States, supporting a portfolio of large-scale touring productions. Producing world-class shows at scale requires powerful, integrated tools that help teams understand audiences, market more effectively, and continually optimize performance across markets.
Driving Data-Informed Results With TM1
Windy Reeves, Senior Director of Event Marketing & Sales at Feld Entertainment, oversees ticket sales and event promotion across Feld Tours. Using TM1, Ticketmaster’s real-time analytics and reporting platform, she can quickly analyze sales trends and performance metrics across regions, tours, and venues.
Features like Sales by Location enable her team to identify demand patterns, assess performance at a glance, and make faster, data-informed decisions—helping drive stronger results while managing complex touring schedules at scale.
Unlocking Growth Through Ticketmaster Marketing Solutions
Ticketmaster’s marketing solutions empower clients to connect with fans and increase sales through strategic planning and performance optimization. For Feld Entertainment, Ticketmaster’s Managed Service acts as an extension of their internal marketing team, delivering tailored strategies and solutions designed to maximize efficiency, revenue, and ROI.
Campaign Performance That Powers Continued Growth
Through Ticketmaster Managed Services, Feld Entertainment leveraged strategic planning and audience insights to generate more than a 24x return on ad spend (ROAS) in 2025, driving over 7,000 ticket orders.
By acting as an extension of Feld Entertainment’s marketing team, Ticketmaster helped efficiently scale campaign performance and deliver measurable, revenue-driving results.
Driving Performance With Promoted Ads
Feld Entertainment continues to see strong results by leveraging Ticketmaster Promoted Ads, using self-serve tools to maintain agility while scaling impact. In the next article in this series, discover how the organization is using self-serve features to achieve an impressive 11.1x return on ad spend in 2025.
CASE STUDY: How Promoted Ads Generated Results for Feld Entertainment
Partner With Ticketmaster to Accelerate Your Growth
Ready to learn how Ticketmaster’s tools and expertise can help elevate your live event business? Get in touch to explore how a strategic partnership can support your growth goals.
