Understanding GetYourGuide’s Audience

Connecting With GetYourGuide’s Audience

GetYourGuide provides Ticketmaster clients with a powerful way to connect with a global audience actively seeking live events and attractions. To maximize results in partnership with GetYourGuide, it’s essential to understand what drives their audience and how to align strategies to meet consumers’ expectations.

In this article, Chris Hohorst shares how GetYourGuide can help clients drive incremental ticket sales and expand their reach.

Consumer Behavior

GetYourGuide’s audience is actively seeking experiences that are both unique and deeply connected to the destination. With this in mind, consider offering multiple options when listing events on GetYourGuide to give fans flexibility in how much they spend and where they sit, while maximizing conversion opportunities.

For example, the Orlando Magic lists all home games on GetYourGuide, offering fans tickets in multiple levels — Upper Level, Lower Level and Club Level. By offering these different levels, it creates a better opportunity for fans to find an option that fits their budget and preferences, while also driving incremental revenue.

Ticketmaster’s Distributed Commerce Partner Program offers us an incredible opportunity to reach fans and travelers on their favorite platforms. GetYourGuide, in particular, has been a valuable ticket partner, helping us connect with new Magic fans around the world and welcome them to our venue.”

Haley Meier

Sr. Director, Global Tourism & Group Sales, Orlando Magic

Opportunities With Online Travel Agencies

GetYourGuide helps event organizers reach inbound travelers, like international visitors and out-of-town guests, when they are actively looking for things to do.

While planning trips, GetYourGuide’s top consumers love the research phase of the process. It’s key to reach these consumers early and often, as they’re still exploring how to spend their time and are open to discovering new experiences.

International Audiences

Reaching new audiences can be challenging. By partnering with GetYourGuide, event organizers can tap into their global customer base through a platform trusted by travelers worldwide. Associating events with a platform of this scale creates new opportunities to efficiently reach new fans.

Ready to learn more about how to partner with GetYourGuide? Continue to the next article in this series as Chris shares best practices for working with GetYourGuide and how to integrate the platform into your distribution strategy.