Ticketmaster’s mobile ticketing solutions transform the way fans, venues and event producers experience live events. By combining cutting-edge technology with fan-friendly features, SafeTix™ enhances ticket security to help ensure authenticity, streamlines entry and empowers venues to make decisions with real-time insights.
Security
Ensuring the security of your tickets is at the forefront of the technology, with advanced features like:
- Digital Delivery: Say goodbye to misplaced or counterfeit tickets. SafeTix are delivered directly to fans’ mobile devices through the app or via SMS or email, ensuring those tickets are accessible and secure.
- SafeTix Technology: Featuring a rotating barcode that changes every few minutes, SafeTix provides unparalleled protection. Fans and event producers can trust that their tickets are valid and safe from duplication as screenshots will not get access to your events.
- Resale & Transfer: Fans can easily transfer tickets within the app or list them on Ticketmaster Resale if their plans change, providing flexibility and ensuring that your inventory stays visible and within your marketplace at all times.
Fan Experience
SafeTix are not only secure, but designed to create a frictionless experience for fans:
- Contactless Entry: Fans can tap or scan SafeTix from the app or add them directly to their mobile wallets to help streamline entry and reduce wait times – creating a smoother fan experience.
- Mobilized Box Office: Whether fans need help with upgrading seats or making last-minute purchases, SafeTix lets you mobilize your box office to meet fans where they are and sell and deliver tickets directly to the app, email or SMS, to provide efficient, on-the-go solutions.
- Fan Resolution: SafeTix are tied directly to a fan account which helps enable quick account resolution, allowing fans to enjoy events without unnecessary delays.
Venue Management & Analytics
SafeTix technology is not just a fan-facing solution—it’s a powerful tool for venues and event producers to gain powerful insights and optimize event day operations:
- Entry & Attendance Reports: SafeTix gives you access to real-time attendance insights from sale to scan, like cached ticket reporting that helps you prepare fans for arrival as well as venue entry reports – making it easy to monitor entry flow and adjust venue staffing as needed.
- Drive App Engagement: Encourage fans to use venue or team apps to access and download tickets, giving you more engagement and opportunities for revenue generation.
- Fan Communication: SafeTix provides valuable insights on each ticket journey, from purchase through entry. With visibility into each transfer or resale via Ticketmaster Resale, you can customize communications to your fans and create personalized strategies to enhance the fan experience.
Ticketmaster mobile ticketing solutions elevate the live event experience. With enhanced security, a seamless fan journey and powerful venue management tools, SafeTix lead the way in 2025 for digital ticketing innovation.
Connect with us to learn how Ticketmaster’s digital ticketing solutions can take your event to the next level.
