fan posing to get into superbowl with mobile entry

When searching for the perfect hardware solution for their cutting-edge stadium, SoFi Stadium needed a trusted partner to elevate fan entry. They began evaluating gate-entry products, searching for a partner with a hardware solution that would bring fans into the stadium swiftly and safely. After careful consideration with their account team at Ticketmaster, Alvarado was selected for the superior product quality and integration expertise that SoFi Stadium needed. By January 2022, 150 Alvarado UltraQ Pedestals were brought to SoFi Stadium to support eager football fans with a seamless entry experience. 

Hosting the Super Bowl for the first time since opening in 2020, the team at SoFi Stadium knew they needed a top-notch experience for fans. That experience starts with a flawless entry that gets fans in quickly – ready to celebrate the big game! Through their partnership with Ticketmaster and Alvarado, SoFi Stadium implemented a 100% mobile ticketing experience, successfully bringing more than 66,000 fans to the stands, with scan rates exceeding 600 per minute!

Proven Success Paves Partnership

Since its inception, Alvarado has demonstrated trust, efficiency and productivity through a legacy of high-quality products and integrated solutions. This reputation led to a partnership with Ticketmaster through the certified Nexus partner program and ultimately gave SoFi Stadium the confidence to pursue Alvarado for their business needs. Through innovations like plug-and-play API integrations that provide real-time scan information, Alvarado simplifies the fan experience for venues like SoFi Stadium.

Coming Together to Drive Fan Solutions

Alvarado’s and Ticketmaster’s digital ticketing experience brought Super Bowl fans worldwide together through:

Consistency and Speed

Mobile barcodes and a ‘Tap N’ Go’ feature kept the lines moving quickly. Over 66,000 fans entered the venue, with over 600 scans documented per minute at peak times! 


With thousands of fans entering at once, portability is crucial to success. The sleek pedestal design allowed staff to move units on the fly, letting the team adjust entry flow and reduce congestion on their terms.


Large touch screens and LED light bars made it easy for staff to manage multiple pedestals at once. The audio and visual signals remained crystal clear—even with elevated noise levels from excited fans! And with branding options, SoFi Stadium customized the experience to keep with their brand.

Hear it From Our Clients

Overall, working with a Nexus trusted partner like Alvarado ensures a seamless and integrated digital ticketing experience that simplifies the day-of-show experience for SoFi Stadium and provides a frictionless experience for fans.

The addition of Alvarado UltraQ pedestals has made ingress to SoFi Stadium and the YouTube Theater at Hollywood Park seamless for our fans. The ease of use and speed of scanning has allowed our team members to focus more on the guest, elevating our event day experience. “

Andrew Bragman

VP, Ticket Operations at SoFi Stadium, YouTube Theater, and Hollywood Park

To learn more about our Nexus partnerships and how they can drive flexible solutions for your business, please check out our Nexus page.

About Alvarado

Alvarado is the leading provider of front gate solutions and integrated software for sports and entertainment venues. Founded in 1956, Alvarado has supplied best-in-class admission control hardware, software, and integrated solutions to venues worldwide. Their superior product quality, integration expertise, and industry-leading service and support are just a few reasons that many of the world’s most respected companies use their products again and again.

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